A new, fully automated shop – ‘Quick N’ Easy’ – has opened in Pier A at Brussels Airport, in collaboration with Lagardère Travel Retail Belgium and Atos, offering passengers “a unique and original shopping experience”.
“At Brussels Airport, we are always looking for opportunities to enhance the passenger experience and to offer quick and touchless alternatives for our passengers throughout the airport,” says Arnaud Feist, CEO, Brussels Airport. “With this innovative shopping solution, a purchase can be done swiftly and autonomously, without even the need to scan the products. This is truly a ‘Quick N’ Easy’ stop to shop for some Belgian delicacies as a gift or just for yourself.”
The new technological concept, based on the use of interactive furniture and 3D (Lidar) cameras, allows the automatic recognition of products selected by travellers. After entering the shop by scanning their boarding pass, passengers can freely select items, which are grouped in a virtual basket at the moment they pass the payment terminal. Customers can then check the details of their basket and finalise the transaction with their credit card.
“For Lagardère Travel Retail it was ever since highly important to innovate in the use of technologies related to its core business,” explains Nicolas Van Brandt, CEO, Lagardère Travel Retail Belgium. “Thanks to the support of Brussels Airport, the technological expertise of Atos and our experience as retailer, we were able to develop this new concept in a very short notice. Passengers of Terminal A will be astonished by the easy way of working and the brand-new retail experience. By offering this new automated point of sales at the airport, Lagardère Travel Retail ensures its role as a trendsetter.”
After a few weeks of testing, this point of sale, named ‘Quick N’ Easy’, now offers passengers a range of bestselling Belgian beers and chocolates.
“This project represents the fusing of technology, optimised customer experience and convenience to deliver an innovative retail experience that is designed to function intuitively and in harmony with the shopper,” adds Punit Sehgal, CEO, Atos Belux. “With this offering, Lagardère Travel Retail now provides a cutting-edge shopping experience that sets it apart in Belgium.”