Qantas Loyalty has unveiled a new online shopping experience, which will allow Frequent Flyers to earn and use their Qantas Points on 900 premium and household brands and more than 20,000 products. The launch of Qantas Marketplace is the biggest online retail expansion of the frequent flyer programme, offering more opportunities for members to be rewarded and enjoy more value when they spend.
“Our frequent flyers already earn more points on the ground than they do through travel,” said Olivia Wirth, CEO, Qantas Loyalty. “With Qantas Marketplace, we’re connecting them to hundreds of brands that they know and love, with the added benefit of being able to earn and use points. We know our members are always looking for more value and ways to boost their points balance, so we’ve increased the points earn rate on the platform too. Australia’s love of Qantas Points has seen us build strong partnerships with some of the country’s biggest brands. These connections are key to keeping our members engaged in the programme and ultimately drive value for our business.”
The platform will bring together brands and products curated by Qantas across fashion, beauty, homewares, appliances and technology. The new shopping experience replaces the Qantas Rewards store with 20% more brands and over 1,000 new products available.
Qantas Marketplace will also be home to exclusive collaborations and designs between Qantas and leading brands, focused on innovation, style and a premium experience.