SWISS unveils more personalised ‘SWISS Senses’ travel experience with totally new cabin interiors

The new ‘SWISS Senses’ concept includes the airline’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business.

Swiss International Air Lines (SWISS) is to offer travellers a totally new and more personalised ‘SWISS Senses’ travel experience from 2025. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft.

SWISS First, SWISS Business and SWISS Economy are being totally redesigned, while the SWISS Premium Economy introduced in 2022 will also be retained. SWISS will gradually install the new cabins throughout its long-haul fleet from 2025 onwards, while its new Airbus A350-900s will be delivered with the new interior installed.

“This is the most comprehensive cabin renewal in the history of our company,” said Dieter Vranckx, Chief Executive Officer, SWISS. “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”

The totally redesigned long-haul cabin features a timeless colour scheme and top-quality materials. The warm and muted tones such as claret, anthracite and beige are designed to convey a particular sense of comfort and calm. The new concept also extends to the airline’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. All seating classes will also feature new ‘human-centric lighting’ to help alleviate the effects of jet lag. A new state-of-the-art inflight entertainment system with bigger screens and connection options for passengers’ personal devices will also be provided in all seating classes.

“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience,” said Tamur Goudarzi Pour, Chief Commercial Officer, SWISS. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”



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