British Airways doubles IFE content available onboard to offer more choice for customers

British Airways has doubled the content available for travellers to watch through its inflight entertainment system since the start of the year, enhancing CX with a wide range of brand-new content onboard.

British Airways has doubled the content available for customers to watch through its inflight entertainment system since the start of the year, offering a wide range of brand-new content onboard, including boxsets, movies, podcasts, children’s programmes and more.

The airline expects more than one million customers to watch content on its long-haul flights in August 2023, with 75+ complete boxsets and 20 classic franchises now available. Meanwhile, music lovers can also listen to more than 770 pieces of audio.

“We know just how important it is to provide a great range of entertainment for our customers to enjoy during their journeys, and it’s one of the things they look forward to most when they fly with us, so we’ve been working hard to source new content, doubling the amount available at our customers’ fingertips,” said Calum Laming, Chief Customer Officer, British Airways. “We’ve partnered with brilliant brands like Paramount+ and even created a dedicated British Original channel. From a newly released blockbuster film to the latest podcast, there’s something for everyone to enjoy during their flight this summer.”

Customers who wish to stream content on their personal devices can also take advantage of the airline’s Wi-Fi connectivity with various packages available, including messaging and ‘browse and stream’ options. The airline is progressively rolling out Wi-Fi across both its long and short-haul fleet, and the majority of its aircraft are now connected.



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