Malaysia Airlines selects Viasat to enhance IFE as part of commitment to “providing personalised offerings and exceptional CX”

Malaysia Airlines has selected Viasat Inc to outfit its new Boeing 737-8 fleet with a wireless IFE system. It will also introduce high-quality connectivity to deliver “exceptional onboard experiences”.

Malaysia Airlines has selected Viasat Inc to outfit its new Boeing 737-8 fleet with a wireless in-flight entertainment (IFE) system. In the pipeline as part of its connectivity strategy, Malaysia Airlines will also introduce high-quality internet connectivity on its 737-8 aircraft. The agreement encompasses factory installation of Viasat’s equipment on its aircraft, the first of which is expected to be delivered to Malaysia Airlines later this month.

“We are committed to continuously seeking ways to elevate our customer experience, providing personalised offerings and delivering exceptional onboard experiences with Malaysian hospitality,” said Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines, Malaysia Aviation Group (MAG). “By empowering passengers with the flexibility to enjoy on-demand entertainment through the new in-flight entertainment (IFE) system throughout their journey, this initiative represents just one facet of our ongoing commitment to innovation and continuous improvement.”

Through the partnership, Malaysia Airlines’ customers will enjoy an enhanced and curated in-flight experience through the airline’s wireless IFE system, MHstudio, which provides them access to over 500 on-demand entertainment options and personalised shopping experiences.

“We greatly admire Malaysia Airlines’ award-winning customer experience approach and have enjoyed working closely with the team to create a tailored connectivity solution for its new Boeing 737-8 aircraft and anticipated routes,” said Don Buchman, VP and GM, Commercial Aviation, Viasat. “The initial deliveries of these new aircraft equipped with the Viasat system is an exciting milestone for our partnership with Malaysia Airlines, and, more broadly, for in-flight connectivity in the Asia Pacific region.”

Once introduced, high-speed internet connectivity on Malaysia Airlines’ 737-8 aircraft will allow customers to stay connected throughout their journey. With anticipated routes across Malaysia and Southeast Asia for the new fleet, Malaysia Airlines will leverage Viasat’s Ka-band satellite network in the region, including, once launched and in service, ViaSat-3 APAC.



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