Air India elevates CX with Thales’ AVANT Up IFE solution “redefining the passenger entertainment experience”


Air India has selected Thales’ AVANT Up inflight entertainment (IFE) solution for its fleet of Airbus and Boeing aircraft, as it aims to “provide passengers with a unique onboard entertainment system”. Photo: Thales

Air India has selected Thales’ AVANT Up inflight entertainment (IFE) solution, with the aim to deliver engaging and memorable guest experiences.

Thales will upgrade and retrofit Air India’s current fleet of 40 Boeing 777s and 787s with the AVANT Up system, starting in 2024 and continuing through 2025. Additionally, Thales will install AVANT Up IFE on Air India’s 11 new Airbus and Boeing aircraft with deliveries to commence in 2025.

“Air India is committed to providing a world-class travel experience to its passengers,” said Rajesh Dogra, Chief Customer Experience Officer, Air India. “Partnering with Thales for its top-of-the-class AVANT Up inflight entertainment systems is a step in the direction of our transformation programme. This latest inflight entertainment technology will allow us to stay at the forefront of aviation technology and will help us provide our passengers with a unique onboard entertainment system.”

AVANT Up offers possibilities for integrating a wide range of services and applications, such as an interactive 3D map and immersive route-based programming. Thales’ Select User Interface is designed to enhance passenger engagement, enabling travellers to enjoy an intuitive user experience. Thales’ AVANT Up features Optiq, 4K QLED HDR displays, with in-screen USB-A and USB-C high-speed charging ports, two Bluetooth connections and built-in WiFi.

“At Thales, we are very proud to deepen our longstanding partnership with Air India,” said Yannick Assouad, Executive Vice-President Avionics, Thales. “We are committed to support the airline’s transformation by delivering state-of-the-art AVANT Up technologies that transcend the ordinary to offer Air India’s customers world-class inflight experiences celebrating the vibrant culture and colours of India.”

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