Air Canada introduces globally-inspired flavours with major upgrade to inflight menus further elevating CX

Air Canada has announced a comprehensive upgrade of its menus for all travellers, with 100+ new rotating seasonal recipes, as part of its focus on “investing in every aspect of the customers’ journey”.

Air Canada has announced a comprehensive upgrade of its menus for all customers, with 100+ new rotating seasonal recipes showcasing bigger, bolder flavours alongside new snacks and beverages. The new menu additions join the largest inflight bar offering from any North American airline, as Air Canada continues to invest in adding even more comfort and convenience to the travel experience, with more to come throughout 2024. Air Canada also remains the only North American airline to offer hot, fresh kids’ meals to purchase through its North American Bistro programme, highlighting its commitment to family travel.

“We’re incredibly proud to introduce these delicious new dining options, featuring homegrown Canadian products and ingredients reflecting the diversity of Canada and our customers’ tastes and preferences,” said Scott O’Leary, Vice President, Loyalty & Product, Air Canada. “The thought and care we’ve brought to elevating our menus, and bringing fresh new flavours for all, is one of the many ways we’re investing in every aspect of our customers’ journey to make travel even better.”

The airline’s new and upgraded culinary programme spotlights the influence of Air Canada’s longstanding culinary partners Chef David Hawksworth, Chef Vikram Vij, and Chef Jérôme Ferrer, which are complemented by wine selections from Air Canada sommelier Véronique Rivest.

This year, Air Canada will also expand its pre-order meal service, with the roll-out to include premium cabin services within North America, starting with flights offering Signature Class and Premium Economy cabins. Later this year, the pre-order programme will introduce options for customers in premium cabins to pre-select their second meal choice on international flights.



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