SSP has made its debut in Bulgaria with the opening of its first units, a Starbucks coffee shop and a Camden food co. outlet, at Sofia Airport. Located in the Terminal 2 airside departures area, the units are the first of a number of new outlets. SSP is partnering with airport operator, SOF Connect, as part of its plans to renovate and refurbish Sofia Airport to transform the passenger experience.
“We are proud to mark the roll out of the airport’s new F&B area with the opening of a Starbucks coffee shop and Camden food co,” said Jesus Caballero, CEO, SOF Connect. “In partnership with SSP, we have created an innovative experience to suit each passenger’s journey through the airport. This demonstrates our commitment to elevate the passenger experience to the highest industry standards and achieve a 5-star airport rating.”
The design of the new Starbucks coffee shop has been inspired by the landscapes of coffee-growing regions, and a natural colour scheme and curved ceiling recall the mountainous terrain of coffee farms. Clearly marked walkways help passengers navigate their way through the outlet quickly and efficiently, whether ordering to take-away or drink in.
SSP-created brand Camden Food co. with its focus on fresh foods, is designed to appeal to passengers looking for wholesome options when travelling. The menu at the outlet in Bulgaria will include a number of the brand’s most popular options, ranging from fresh, gourmet salads, artisan sandwiches and a wide range of hot and cold drinks, to nutrient-dense snacks and freshly baked treats to grab-and-go.
“We’re delighted to be working with SOF Connect to support their exciting plans to create an outstanding airport experience,” said Mark Angela, CEO, SSP Eastern Europe and Middle East. “We will be bringing a strong and innovative range of international and bespoke brands to the airport, many of which are making their debut in Bulgaria. Our brand line-up was created following extensive research into the needs of passengers at Vasil Levski Airport. Our outlets and fabulous team members will create an environment that captures the true spirit of hospitality and heritage that is so much a part of Bulgarian culture. These magnificent bars, restaurants and cafes will be a business that both SSP and SOF Connect can be proud of, and that our guests will enjoy visiting for years to come.”
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