SSP has launched a new concept called the World of Tiger Beer bar in Changi Airport (a Headline Partner of APEX FTE Asia Expo, Singapore, 11-12 November 2025), in collaboration with Asia Pacific Breweries Singapore (part of The HEINEKEN Company).
Tiger Beer is a globally acclaimed Asian lager with deep roots in Singapore, dating back to 1932. As the home of Tiger, the bar invites travellers to taste the bold flavours of this iconic lager and discover where it all began. The bar celebrates Tiger’s strong Singaporean and Asian roots, integrating the best of Asian food and drinks into a bold, vibrant space. Inspired by the dynamic energy of Singapore and Asian street culture, the striking design draws from Tiger’s signature colour palette, and aims to catch the eye of travellers as they pass through one of the world’s busiest international airports.
“With our partners at Changi Airport Group and Asia Pacific Breweries Singapore, we have created something truly special here at Changi Airport,” said Jonathan Robinson, Chief Executive Officer, SSP Asia Pacific. “The World of Tiger Beer is an iconic bar which showcases the strong heritage of Asia’s premium lager, Tiger Beer, alongside a creatively striking design which is perfectly paired with a delicious culinary menu. We are confident that Singaporeans and all other travellers will enjoy their immersive experience at the bar.”
The bar menu is specifically curated for Changi Airport, and features Singapore-inspired dishes such as Laksa Seafood Pasta with Soft-shell Crab, Sambal Baked Seafood Delight, ‘Har Cheong Gai’ – Prawn Paste Chicken. Tiger Signature menus are not forgotten. Established favourites include Tiger Beer Battered Fish & Chips (beer battered seabass fillet seasoned with fragrant dill, served with golden fries) and the Signature Tiger’s Sambal Loaded Fries (crispy golden fries smothered in sambal, nacho cheese, crispy bacon bits and spring onions) will also be available.
World of Tiger Beer serves a full range of award-winning Tiger Beers brewed freshly in Singapore alongside specialty cocktails including the Changi Mojito, a zesty twist on the classic using refreshing mint and lime paired with Tiger Soju Infused Lager for a uniquely bold, tropical cocktail experience.
“With Singapore celebrating SG60 this year, the launch of World of Tiger Beer at Changi Airport is a timely opportunity to honour our roots and share something proudly local with the world,” said Gerald Yeo, Marketing Director of Asia Pacific Breweries Singapore (Part of The HEINEKEN Company). “Born and brewed in Singapore, Tiger has long been a symbol of national pride. Travellers can now enjoy it fresh through flavours and stories that deliver a true taste of our nation in a pint.”
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