Schiphol Group – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has opened its largest shop in partnership with Lagardère Travel Retail: the flagship store of the new retail concept ‘Today Duty Free’. Located in Lounge 1 at Amsterdam Airport Schiphol, the 1,500sqm store is this new brand’s first and it offers a complete makeover of the duty free shopping concept.
Today Duty Free was developed based on the insight that travellers are looking for overview, convenience and enjoyment. In the new shop, travellers will encounter a relevant and surprising range, competitive prices and personal service. The shop is arranged in clear zones and offers additional services such as a tasting bar, self-checkouts, and personal beauty advice. Thanks to more than 350 trained staff, from beauty advisors to brand ambassadors, personal attention is key.
“Today Duty Free sets a new retail standard for people travelling through Schiphol,” said Arthur Reijnhart, Director Schiphol Commercial. “Travellers get the best products, the best price and personal service. By combining comfort, quality and price advantage in one contemporary store, we’re making shopping at Schiphol more attractive than ever.”
The flagship store in Lounge 1 provides space for a wide, distinctive and up-to-date range. Travellers will find top international brands and niche labels within three main segments: perfumes & cosmetics, wine & spirits, and confectionery.
The shop is the first tangible result of the collaboration between Schiphol and Lagardère Travel Retail, which was announced earlier this year. This collaboration is in line with Schiphol’s ambition to make the traveller experience increasingly pleasant, efficient and inspiring. In the coming months, the other duty free shops at the airport, with a combined area of over 5,500sqm, will also be revamped. That is about 20% of the total retail area at the airport.
“Together with our partners at Schiphol Airport, we are proud to deliver this first chapter of the refurbishment programme on schedule,” said Lucio Rossetto, COO Europe, Lagardère Travel Retail. “The opening of Today Duty Free is a milestone in our shared ambition to elevate the travel retail experience. This flagship store is a tangible demonstration of the strength and quality of our collaboration and offers new possibilities for brand visibility at the airport. We are pleased to contribute to this important moment for Schiphol Airport and are looking forward to more exciting new developments on the horizon.”
The opening of the Today Duty Free flagship store is part of the large-scale renovation of Lounge 1, the area where travellers go after the security check for flights within Europe. The lounge was recently expanded from 19,000 to 24,000sqm, providing more space and comfort. The retail and catering offer is also being renewed with 23 new concepts offering more variety, quality and experience.
Hear more from Schiphol Group at FTE Global – the “CES of Aviation” taking place in Long Beach, California, on 9 to 11 September 2025. Martijn van Boven, Product Owner, Schiphol, and Mohamed Talbi, Product Manager, Schiphol, are participating in a session focused on ‘Deep-dive digital transformation case studies: Tangible business cases of implementing digitisation strategies in various tech fields, with emphasis on data-driven insights and transparency regarding faced challenges’. They will deliver a presentation titled ‘How has Schiphol achieved a breakthrough using digital solutions to manage airside activities and passenger flows, that has enabled them to optimise decision making and reduce peak loads by 20%?’
Join us at FTE Global – the “CES of Aviation” – in LA, 9 to 11 September 2025 – registration live >>You may also be interested in
12 technology and CX trends that can enhance airline and airport operations in 2025
APEX FTE EMEA and Ancillary & Retailing 2025 in pictures – ‘Innovate to Elevate’
