At FTE Global, which took place in Long Beach, California, on 9 to 11 September 2025, Meta (a Gold Sponsor of FTE Global) announce the next chapter in its ongoing partnership with the Lufthansa Group.
Building on last year’s success with its immersive inflight entertainment pilot leveraging Travel Mode, Meta is expanding the collaboration to bring virtual experiences to even more passengers of the Lufthansa Group, which includes airlines such as Lufthansa, SWISS, Austrian Airlines, Brussels Airlines and Discover Airlines within the next years.
Broadening access to immersive inflight entertainment
Planned to start in Q4 2025, Lufthansa will move beyond last year’s successful pilot in its brand-new Allegris Business Class and begin offering Meta Quest headsets as a full part of the onboard product. Travellers on select long-haul routes out of Munich can enjoy an upgraded slate of immersive entertainment – featuring new, exclusive, and travel-optimised content designed to enrich every journey. Alongside this deployment, Meta is continuing to gather insights and customer feedback to fine-tune the experience, while actively preparing the groundwork for a future expansion to additional airlines within the Lufthansa Group.
With this, Meta is making the future of travel entertainment accessible to more people than ever before.
Here’s what awaits future passengers infight:
- Immersive cinematic experiences from Felix & Paul Studios
- Courtside access to thrilling sports events with Xtadium
- Exciting Mixed Reality gaming featuring favorites like Angry Birds
- Captivating puzzles and word challenges including Puzzling Places
- Soothing mindfulness and relaxation sessions powered by TRIPP
These activations are designed to spark wonder, soothe the mind, and offer joyous play – taking inflight experiences to new heights.
Travel content for every mood
Imagine settling into your seat, putting on your Meta Quest headset, and instantly being transported to a world crafted just for your journey. Whether you’re in the mood for an exhilarating VR adventure, a calming meditation, or a captivating short film, the inflight experience becomes your personal escape at 35,000 feet.
Meta has teamed up with top developers – including Cubism, Mindway, Piano Vision, Aquarium Adventures and more – to deliver travel-optimised content for every mood and moment in the sky. From immersive games and puzzles to calming wellness journeys, destination exploration, and captivating storytelling, every Quest headset is packed with experiences to make your Lufthansa Allegris Business Class flight truly unforgettable.
No matter how you like to travel – energised or relaxed – you’ll find something to inspire and delight you on your journey.
Announced at Future Travel Experience Global
Christine Trodella, VP Commercial Sales Reality Labs at Meta, proudly unveiled these upgrades at Future Travel Experience Global. The announcement has drawn praise from travellers, creators, and airline leaders alike.
“We see immense potential in connecting travellers to magical, immersive moments that make every trip memorable,” shares Bastian Schütz, Head of XR Inflight, Meta. “Expanding to additional airlines makes this vision a reality for even more guests. Together, we’re shaping the future of how immersive experiences will be part of every user’s travel journey.”
Eric Groenloh, Senior Director Customer Journey Development, Lufthansa Group, adds: “Our guests told us they loved the first Meta Quest activations last year during our new Allegris Business – and Premium Economy Class trials – we listened, and now we’re making immersive entertainment to an additional part our innovative premium experience in the Lufthansa Allegris Business Class. We won’t stop here but strive to enlarge this offer to other Lufthansa Group airlines in the future.”
Looking ahead – what’s next for travelling with Quest?
This partnership is built for momentum. As Meta teams up with leading content creators and top-tier airlines, its collaborative spirit is poised to make every flight a story worth telling. Beginning this October, guests can expect a steady stream of fresh content and experience updates throughout the year. The solution is powered by Meta Business Partner MSM.digital (part of 1SP Group).
With exciting announcements on the horizon and the future of travel entertainment unfolding right before your eyes, there’s always something wonderful waiting just overhead – so stay tuned and prepare to experience truly extraordinary journeys in the sky.
Mark your diary for FTE Global 2026 – 8-10 September 2026, Dallas-Fort Worth, Texas >>
