China Airlines and Immfly expand partnership with advanced IFE on A330 fleet


China Airlines and Immfly have strengthened their strategic partnership to digitise and elevate CX. The collaboration now extends to more than ten A330 aircraft that will feature Immfly’s advanced wireless inflight entertainment system.

China Airlines and Immfly have strengthened their strategic partnership to digitise and elevate the passenger experience. The collaboration, which began two years ago, now extends to more than ten Airbus 330 aircraft that will feature Immfly’s advanced wireless inflight entertainment system – building on the success of the initial deployment on China Airlines’ Boeing 737-800s.

This five-year agreement further cements Immfly’s growing presence in Asia, expanding its pioneering digital platform in the Taiwanese market.

“In an era when digitalisation is essential, we offer an advanced, modular solution that empowers airlines to evolve their digital strategy at their own pace while unlocking new revenue opportunities,” explains Pablo Linz, Co-founder, Immfly. “From the passenger’s perspective, the experience is immediately elevated by offering easy access to movies, music, magazines, and online shopping through their phones or tablets.”

Immfly’s solution not only delivers premium entertainment content – including the latest cinematic releases – but also integrates comprehensive retail solutions, all accessible through a customisable, modular interface tailored to today’s traveller demands.

According to China Airlines: “Based on our operational experience with the 738 fleet, mobile streaming is undoubtedly the preferred choice for the new generation of travellers with an utilisation rate of up to 90% so far this year. We have therefore decided to seamlessly transplant this mature solution to the A330 fleet as well. The move will not only represent a new milestone in the digital transformation of China Airlines but also fulfil our commitment on low-carbon and sustainable cabins.”

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