Delta Air Lines is aiming to help inspire travellers’ next dream trip while making it more authentic. First announced at CES 2025 at the beginning of the airline’s Centennial year, Delta is bringing to life a new one-stop-shop for trip recommendations made easy and more personalised. Delta Locals, full of immersive, inspirational and culturally rich content, brings the world closer through the voices of those who call these places home.
A digitally focused experience full of inspirational content, the virtual experience features curated itineraries made by real residents of each destination. These experts, the most in-the-know for the best places to find art, entertainment, food and adventure, will help write the next great travel story and experience.
“Delta’s goal for our next 100 years of travel is to be so much more than just your airline,” said Alicia Tillman, Chief Marketing Officer, Delta Air Lines. “We’re your one-stop-shop for dreaming, planning, booking and arriving at a city on your bucket list. We are ready to take you where you want to go but to also help ensure you’re fully exploring the best that places have to offer with insights that most tourists would never know about.”
Beginning this fall, travellers can access content with expertise across four destinations: Los Angeles, Tokyo, Patagonia, and Sicily. Additional destinations will join the roster in late 2025 and throughout 2026.
Delta Locals is designed to be the future of travel planning – where technology strengthens and meets human connection.
