New Virgin Atlantic app becomes personal travel companion from booking to boarding


Virgin Atlantic has launched a new mobile app that centralises bookings, boarding, real-time notifications and AI-powered support, helping travellers manage every step of their journey while tracking Flying Club rewards.

Summary:

  • Virgin Atlantic has launched a new mobile app that centralises all aspects of a traveller’s journey, from booking and check-in to boarding and real-time support.
  • The app is designed for Flying Club members but accessible to all, enabling points tracking, tier management, seat and meal selection, passport scanning, and live notifications.
  • Integration with Virgin Atlantic Concierge, the airline’s AI-powered travel assistant, provides personalised guidance, while future updates will include Virgin Atlantic Holidays for a seamless flight and holiday experience.

Virgin Atlantic has launched its new mobile app, designed to put the world of Virgin Atlantic in the pocket of every customer, making travel faster, simpler and smarter. Tthe app brings every trip together in one place. From booking through to boarding and beyond, travellers can see upcoming journeys at a glance, manage key travel details and access support in real time.

Designed with Flying Club members at its core but accessible to all, the app is simple to use, built with accessibility in mind and focused on keeping personal details secure. Flying Club members can track their points and tier progress, see how close they are to their next reward and manage their account directly within the app.

Customers can search and book flights, choose seats and meals, request assistance and check-in via their phone, and keep boarding passes close at hand. Passport scanning technology allows passenger details to be added quickly, while live, time-sensitive notifications give travellers confidence that they always have the latest information, whether at home, at the airport or on the move.

“We’re excited to officially launch our new mobile app as we mark a major step forward in how our guests experience travel with Virgin Atlantic,” said Virgin Atlantic Chief Customer Officer Juha Järvinen. “Designed to be a personal travel companion throughout the journey, the app reflects our focus on creating digital experiences that feel intuitive, thoughtful and unmistakably Virgin Atlantic. It brings everything together in one place, making it easier for our guests to manage their journeys and feel supported with the information they need, exactly when they need it, wherever they are in the world. This launch is an important milestone in how we continue to care for our guests, delivering the warmth and service they expect from us at every stage of their journey.”

The app also integrates Virgin Atlantic Concierge, the airline’s artificial intelligence (AI)-powered travel planning companion introduced earlier this year, providing personalised, always-on support with trip information, account queries and mid-travel questions.

The app brings together Virgin Atlantic’s airline journeys into one intuitive digital platform. Integration of Virgin Atlantic Holidays bookings will follow in an update in the coming months, creating a single home for both flight and holiday travel.

The launch builds on Virgin Atlantic’s wider digital transformation, which aims to blend cutting-edge technology with the warmth and service Virgin Atlantic is known for.

You may also be interested in

12 technology and CX trends that can enhance airline and airport operations in 2026

International Women’s Day 2026: Female leaders driving the next era of passenger experience innovation

Changi Airport Group confirmed as Headline Partner of APEX FTE EXPO Asia 2026 as event enters exciting new chapter

Top baggage trends to watch in 2026: AI, robotics and automation, baggage tracking, computer vision and much more

Top ancillary & retailing trends to watch in 2026: Vantage Group, Iberia, Threedot, MUC and Icelandair on AI, hyper-personalisation, data, human-centric service and much more

MCO-hosted FTE Baggage Innovation Working Group event in pictures – inspiration-filled sessions, collaborative discussions, valuable networking, exclusive tours, and more

Tags


Comments

Leave a comment:

Your email address will not be published.