Iberia has launched a ChatGPT app powered by OpenAI, marking a new step in its digital transformation strategy. The tool enables customers to search, plan and book travel through more natural, conversational interactions.


Iberia has launched a ChatGPT app powered by OpenAI, marking a new step in its digital transformation strategy. The tool enables customers to search, plan and book travel through more natural, conversational interactions.

American Airlines has redesigned its mobile app as a smarter travel companion, combining innovation and customer-centric features to streamline trip management, improve flexibility, and enhance the overall passenger experience.

Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.

Alaska Airlines and Hawaiian Airlines launch a unified mobile app, letting travellers manage bookings, check-in, and travel updates in one streamlined platform. The app preserves airline branding while enhancing overall passenger experience.

TAV Operation Services is introducing Treva, a digital platform unifying airport services for a seamless, end-to-end travel experience, initially at İzmir Adnan Menderes, Milas-Bodrum, and Ankara Esenboğa airports.
United Airlines is piloting real-time TSA security wait times in its mobile app, giving passengers greater visibility and control, while enhancing the end-to-end digital travel experience across key U.S. hubs.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Virgin Atlantic has launched a new mobile app that centralises bookings, boarding, real-time notifications and AI-powered support, helping travellers manage every step of their journey while tracking Flying Club rewards.

At the recent APEX FTE Asia Expo 2025, Jan Takacs, Head of Design & UX, AirAsia MOVE, delivered an insightful keynote on how AirAsia’s new travel platform is fundamentally reshaping the online travel agent (OTA) space.

SITA, working with easyJet, has launched a new ‘Agent App’ as part of efforts to reimagine how airports can serve passengers. The mobile tool allows ground crew to assist travellers anywhere in the terminal.

In this interview, ahead of his participation at APEX FTE Asia Expo, Jan Takacs, Head of Design & UX, AirAsia MOVE, shares how the company is driving innovation, personalisation, and a seamless experience at every touchpoint.

SITA, working with easyJet, has launched a new ‘Agent App’ as part of efforts to reimagine how airports can serve passengers. The mobile tool allows ground crew to assist travellers anywhere in the terminal.

In this interview, ahead of his participation at APEX FTE Asia Expo, Jan Takacs, Head of Design & UX, AirAsia MOVE, shares how the company is driving innovation, personalisation, and a seamless experience at every touchpoint.

Delta Air Lines has released its 7.5 app update, empowering travellers with greater flexibility, enhanced visibility, and new self-service features designed to simplify every step of the travel journey and enhance CX.

United Airlines has introduced new mobile app features. With real-time updates, personalised directions, and the AI-powered ConnectionSaver, travellers can now enjoy smoother, more efficient connections.

airBaltic has reported outstanding success with its new mobile app launched as part of the airline’s commitment to innovation and enhancing CX, with increased bookings and ancillary revenue.

Iberia – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has launched ‘Háblalo Iberia’, a personalised app designed to improve the travel experience for people with communication difficulties.

Shannon Airport has launched a new app featuring Augmented Reality and smartwatch integration as part of its “commitment to enhancing passenger convenience and embracing cutting-edge technology”.

airBaltic has launched its newly-developed mobile app, which is tailored to enhance the travel experience for members of its airBaltic Club loyalty program, making it smoother and more convenient.
Get Future Travel Experience news & updates sent to your inbox