REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
WestJet is investing in a consistent onboard customer experience with a new cabin interior and amenities that are designed to create a cohesive look and feel across the airline’s formerly economy-only aircraft.
SAS has reintroduced European Business Class, offering enhanced comfort, service, and lounge access as part of a wider premium push across its network. The aim is to deliver a seamless premium journey.
Lufthansa is marking its 100th anniversary with a bold investment in FOX – Future Onboard Experience – launching in spring 2026 to deliver more comfort, flexibility, and premium service in every class.
American Airlines is transforming its regional fleet with refreshed cabins, fast WiFi, and power at every seat – bringing a more comfortable, consistent, connected customer experience to short-haul flights.
TAP Air Portugal has launched the first of its new ‘Airspace’ cabins, offering more space, modern amenities, and enhanced accessibility. The airline will integrate 20 new aircraft with the ‘Airspace’ cabin by 2029.
Air France has inaugurated a new travel cabin on its Embraer 190 aircraft, with customers experiencing new, lighter and more comfortable seats, a free high-speed WiFi connection and a bright, elegant cabin.
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Qantas has announced an order for an additional 20 Airbus A321XLR aircraft, including the introduction of lie-flat Business seats on its narrowbody aircraft for the first time, as it further enhances CX.
All Nippon Airways has unveiled ‘THE Room FX’ in collaboration with Safran. This next-generation Business Class concept has a privacy door for each seat of the Boeing 787-9 aircraft for “the future of luxury flight”.
Eurowings, the value airline of the Lufthansa Group, is launching a completely new business class experience for longer medium-haul routes – the ‘Premium BIZ seat’ – offering more comfort and privacy.
Thai Airways and Recaro Aircraft Seating have announced a linefit collaboration for the airline’s A321neo fleet. The program includes 32 shipsets of the long-range R3 Economy Class seat for an elevated CX.
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Eurowings, the value airline of the Lufthansa Group, is launching a completely new business class experience for longer medium-haul routes – the ‘Premium BIZ seat’ – offering more comfort and privacy.
Thai Airways and Recaro Aircraft Seating have announced a linefit collaboration for the airline’s A321neo fleet. The program includes 32 shipsets of the long-range R3 Economy Class seat for an elevated CX.
United Airlines has unveiled the ‘United Elevated’ interior for its new Boeing 787-9 aircraft. This includes two new business class suites, an Ossetra caviar amuse-bouche service, Starlink connectivity and more.
China Southern Airlines has selected RECARO Aircraft Seating’s latest R3 Economy Class seats for its new Airbus A350-900 fleet. This strategic partnership includes the installation of R3 seats across 10 aircraft.
Etihad Airways aims to set a new standard for single-aisle flying with the debut of its all-new Airbus A321LR. The airline is striving to bring luxury and a true First Class experience to narrowbody aircraft.
Emirates is continuing its retrofit program, with the introduction of refurbished A380s and 777s on several routes. The aircraft feature Emirates’ latest generation premium onboard experience.
Riyadh Air, Saudi Arabia’s new digitally-native airline, has unveiled its cabin interiors, which are designed to blend luxury and comfort to deliver “a unique and market-changing premium experience”.
Aer Lingus has partnered with RECARO to enhance passenger comfort with the inclusion of the R3 aircraft seat in its new A321XLR aircraft. The aim is to deliver “a seamless and relaxing journey for every customer”.
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