In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.


In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.

British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has unveiled its brand-new First seat as part of the airline’s A380 retrofit plans.

Iberia – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has become the launch customer for Recaro Aircraft Seating’s R3 Economy Class seat.

Finnair has selected RECARO Aircraft Seating for a cabin retrofit of 12 Embraer E190 aircraft with the RECARO R1 and R2 Economy Class seats as part of efforts to deliver “an outstanding cabin for passengers”.

Qantas has unveiled new Economy seats with larger entertainment screens to feature across its A330s as part of a major refurbishment programme, as it “completely rethinks the inflight experience”.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – is investing S$1.1 billion to install its all-new long-haul cabin products across 41 Airbus A350-900s.

LATAM Airlines has selected RECARO Aircraft Seating to retrofit its 787 aircraft with the R7 premium mini-suite. The cabin layout is being optimised with a heightened premium experience and more privacy.

KLM – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has equipped its new A321neos with seats from RECARO in “a significant step forward in providing a comfortable travel experience”.

Oman Air is redefining its premium offering with the launch of its new Business Studio. The new cabin, which will replace the airline’s First Class product, aims to “meet modern traveller expectations”.

KLM – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has equipped its new A321neos with seats from RECARO in “a significant step forward in providing a comfortable travel experience”.

Oman Air is redefining its premium offering with the launch of its new Business Studio. The new cabin, which will replace the airline’s First Class product, aims to “meet modern traveller expectations”.

The first Emirates Boeing 777 with a nose-to-tail cabin refresh sporting a new look has entered service, as the airline continues to carry out its “commitment to deliver an unmatchable onboard experience”.

IndiGo has chosen RECARO Aircraft Seating to equip the business class cabins of its A321neo aircraft with the R5 seats. All business class installations are expected to be completed by the end of 2025.

Qatar Airways has unveiled the new, ultra-modern ‘Qsuite Next Gen’. The airline’s aim with the new Qsuite is to redefine luxury and innovation, while further elevating the business class experience.

Korean Air has commenced operations with its first Boeing 787-10, which features the newly-launched Prestige Class seats – Prestige Suites 2.0 – that are designed to offer a luxurious experience.

Alaska Airlines has selected RECARO Aircraft Seating to retrofit its Boeing 737-800 and MAX 8 aircraft with the R2 economy class seat and R5 business class seat, as it aims to “deliver a premium experience”.

Customisable cabin lighting inspired by the Australian landscape and grounded in science will feature on Qantas’ upcoming Project Sunrise ultra-long-haul flights to help minimise jetlag and improve wellbeing.
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