In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.


In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.

Air France is enhancing its La Première service with new refined menus created by triple-Michelin-starred chef Anne-Sophie Pic, showcasing French gastronomic excellence in the airline’s most exclusive cabin.

Emirates’ retrofit programme has entered its next phase. Starting from August 2026, the airline will introduce a host of new onboard products, alongside a next-generation, fully immersive inflight entertainment system.

Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.

Korean Air is upgrading the inflight meal containers it has used for the past two decades with sustainable, plant-based alternatives, supporting efforts to reduce plastic use and contribute to global carbon-reduction.

In this video interview, following his participation at the recent APEX FTE Asia Expo, Akuila Batiweti, Chief Customer Officer, shares how Fiji Airways is innovating to enhance end-to-end customer experience, and much more.
Content plans: Exploring new trends & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing, and the brand-new FTE Smart Ramp & Baggage Innovation Summit – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Air Canada has announced its most comprehensive cabin renewal program yet, designed to make every flight across North America more comfortable, more connected, and more consistent for customers.

Cathay Pacific has announced that complimentary WiFi will be offered to Cathay Gold members travelling in all cabins from 15 November 2025, further elevating their inflight experience with a seamless, connected journey.

WestJet is investing in a consistent onboard customer experience with a new cabin interior and amenities that are designed to create a cohesive look and feel across the airline’s formerly economy-only aircraft.

SAS has reintroduced European Business Class, offering enhanced comfort, service, and lounge access as part of a wider premium push across its network. The aim is to deliver a seamless premium journey.

WestJet is investing in a consistent onboard customer experience with a new cabin interior and amenities that are designed to create a cohesive look and feel across the airline’s formerly economy-only aircraft.

SAS has reintroduced European Business Class, offering enhanced comfort, service, and lounge access as part of a wider premium push across its network. The aim is to deliver a seamless premium journey.

Lufthansa is marking its 100th anniversary with a bold investment in FOX – Future Onboard Experience – launching in spring 2026 to deliver more comfort, flexibility, and premium service in every class.

American Airlines is transforming its regional fleet with refreshed cabins, fast WiFi, and power at every seat – bringing a more comfortable, consistent, connected customer experience to short-haul flights.

As part of Air Canada’s commitment to elevating the onboard experience, the airline is introducing complimentary beer, wine, and exclusive Canadian-made snacks in Economy on all flights.

American Airlines is launching new limited-edition amenity kits for premium cabin customers on select international and transcontinental flights, as part of its ongoing commitment to an elevated travel journey.

TAP Air Portugal has launched the first of its new ‘Airspace’ cabins, offering more space, modern amenities, and enhanced accessibility. The airline will integrate 20 new aircraft with the ‘Airspace’ cabin by 2029.

Air France has inaugurated a new travel cabin on its Embraer 190 aircraft, with customers experiencing new, lighter and more comfortable seats, a free high-speed WiFi connection and a bright, elegant cabin.
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