REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
LOT Polish Airlines has unveiled a new Boeing 737 MAX 8 cabin interior inspired by Poland’s natural landscapes. The new interior design forms part of a cohesive strategy to deliver “an exceptional passenger experience”.
Emirates is aiming to redefine First Class sleep, blending hotel-style turndown rituals, sustainable luxury loungewear and premium onboard wellness to create a restorative, end-to-end experience in the sky for travellers.
Riyadh Air has partnered with deSter to launch a signature tableware collection, which aims to combine elegant design, multifunctionality and sustainability, delivering a seamless experience across all cabins.
In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.
Air France is enhancing its La Première service with new refined menus created by triple-Michelin-starred chef Anne-Sophie Pic, showcasing French gastronomic excellence in the airline’s most exclusive cabin.
Emirates’ retrofit programme has entered its next phase. Starting from August 2026, the airline will introduce a host of new onboard products, alongside a next-generation, fully immersive inflight entertainment system.
Brussels Airlines has announced its new Star Chef. From January 2026, Business Class passengers on long-haul flights will enjoy exclusive dishes created in collaboration with Chef Glenn Verhasselt and his team.
LATAM Airlines has reimagined the onboard offering in its Premium Business cabin, with service elements that reflect a refreshed vision centred on design, hospitality, and a genuine connection to the region.
Qantas has launched refreshed domestic inflight menus featuring nearly 70 new items, highlighting local producers and indigenous businesses, with rotating options to enhance variety for frequent flyers.
Southwest Airlines has debuted a new cabin design with RECARO seats, in-seat power, and extra legroom options, marking a major step in its onboard experience upgrades and premium offering rollout.
Qantas has launched refreshed domestic inflight menus featuring nearly 70 new items, highlighting local producers and indigenous businesses, with rotating options to enhance variety for frequent flyers.
Southwest Airlines has debuted a new cabin design with RECARO seats, in-seat power, and extra legroom options, marking a major step in its onboard experience upgrades and premium offering rollout.
Cathay Pacific has announced that complimentary WiFi will be offered to Cathay Gold members travelling in all cabins from 15 November 2025, further elevating their inflight experience with a seamless, connected journey.
WestJet is investing in a consistent onboard customer experience with a new cabin interior and amenities that are designed to create a cohesive look and feel across the airline’s formerly economy-only aircraft.
SAS has reintroduced European Business Class, offering enhanced comfort, service, and lounge access as part of a wider premium push across its network. The aim is to deliver a seamless premium journey.
Lufthansa is marking its 100th anniversary with a bold investment in FOX – Future Onboard Experience – launching in spring 2026 to deliver more comfort, flexibility, and premium service in every class.
American Airlines is transforming its regional fleet with refreshed cabins, fast WiFi, and power at every seat – bringing a more comfortable, consistent, connected customer experience to short-haul flights.
As part of Air Canada’s commitment to elevating the onboard experience, the airline is introducing complimentary beer, wine, and exclusive Canadian-made snacks in Economy on all flights.
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