Qantas has launched a dedicated iPad app for younger flyers, which has been designed to keep children between the ages and four and eight years entertained both in-flight and on the ground.
Using the Qantas Joey Playbox app, children can design their own airport, help prepare the runway, collect baggage and decorate digital paper planes, postcards and bags. If they scan their Qantas boarding pass they can also access additional features.
Jo Boundy, Qantasâ Head of Digital and Entertainment, explained that the app caters to the fastest growing segment of the Qantas frequent flyer membership base. In fact, âThe Joey Clubâ now has more than 250,000 members.
Boundy said: âWhile exciting for little ones, we know travelling with kids can be stressful for parents and carers, so the new app is a great way to keep the kids entertained, whether in the lounge, in-flight or at home during the school holidays.
âIn this high-tech age, young children are often proficient in iPad use, so itâs important we continue to innovate and cater to our youngest audience. Weâve specifically designed an app with games that help children understand what goes on at an airport in a fun and entertaining way.â
The airport game on the app was developed by Secret Lab, which initially developed the concept at a hackathon hosted by Qantas.
