Alaska Airlines customers can now book Premium Class seats ahead of the introduction of the new premium economy product on 5 January 2017.
Premium Class offers up to four additional inches of legroom compared to the economy cabin thanks to the 35-inch pitch. The premium economy fares also include early boarding, and in-flight snacks and drinks.
Alaska Mileage Plan MVP, Gold and Gold 75K members will be eligible for complimentary upgrades to Premium Class at the time of booking, or up to 24 hours in advance of travel, depending on status and the fare purchased. Other passengers can pay to upgrade, with initial prices ranging from $15 to $79 for an upgrade.
“Premium Class is the most recent example of the ongoing investment we are making to enhance the customer experience on our airplanes,” said Andrew Harrison, Executive Vice President and Chief Commercial Officer at Alaska Airlines.
“We will continue to reward our loyal customers by offering one of the most generous upgrade policies in the industry with an average of 60% of the First Class cabin being occupied by upgraded elites.”
The aircraft retrofits will also result in expanded legroom in the First Class cabin, which will see seat pitch increased from 36 to 41 or 42 inches.