British Airways is set to deliver significant changes to the onboard product and service in its First cabin as part of its £6.5 billion investment for customers. The new offering, set to be launched from 31 March, will include new bedding, amenities and menus.
The airline’s First customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from British skincare brand, ELEMIS, including products from the highly sought after new range of skincare ULTRA SMART PRO-COLLAGEN. The amenity kit contains the essentials to cleanse, revive and hydrate.
A new à la carte menu will also be introduced with a focus on fresh seasonal ingredients. The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards, which will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is investing in new Dartington glassware. Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
Carolina Martinoli, Director of Brand and Customer Experience, British Airways, said: “As part of our £6.5 billion investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”
The airline’s First customers will benefit from an improved turndown service, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.
2019 is British Airways’ centenary year. The airline is investing £6.5 billion in the customer experience over five years, including new aircraft, new cabins, new catering, new lounges, Wi-Fi, and new routes.