IAG selects Immfly to enhance inflight digital platform


IAG has announced plans to enhance the .air platform with new features, products, services and retail opportunities designed to unlock new revenue streams and increase customer satisfaction.

International Airlines Group (IAG) has announced a long-term partnership with IFE provider Immfly, which will support the development and maintenance of IAG’s inflight digital platform .air.

Following a five-year collaboration between Immfly and the Group’s airline Iberia Express, IAG now intends to enhance its .air platform with new features, products, services and retail opportunities designed to unlock new revenue streams and increase customer satisfaction.

The platform has already deployed the most advanced connectivity service across a large part of the Group’s fleet to deliver a consistent digital customer experience, with built in flexibility to tailor the offering to each airline’s brand and customer proposition.

“The partnership with Immfly will enable IAG to deliver new personalised services and expand the product range offered to our customers across entertainment, retail and loyalty,” said Andrea Burchett, Group Head, IAG Connect at International Airlines Group. “We are excited to work together to develop services that innovate and disrupt the market by leveraging our combined knowledge and expertise for the benefit of our customers and airlines.”

Jimmy Martinez von Korff, Executive Chairman, Immfly, added: “The partnership with IAG and Immfly brings together a world leading airline group composed of top tier aviation brands in Ireland, UK and Spain, with the industry’s foremost partner for pioneering cabin digitalisation. Together, IAG and Immfly will provide digital engagement tools and resources that will enhance the journey of millions of customers.”

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