Burrana, one of the leaders in the inflight entertainment (IFE) industry created following digEcor’s acquisition of Collins Aerospace’s commercial inflight entertainment (IFE) business in 2019, has unveiled its latest and most powerful IFE platform, RISE. The platform has been created to solve airlines’ most challenging issues regarding inflight entertainment, while providing passengers with a unique inflight experience.
During the virtual launch event earlier this week, David Pook, VP Marketing and Sales Support at Burrana, explained that the RISE platform consists of hardware, software, apps, and services which can be scaled up or down depending on aircraft type and business need.
Enabled by shared hardware and a common 48VDC power backbone, the RISE platform can be configured to include seatback, wireless, or overhead entertainment, as well as in-seat power – or any desired combination of these.
All the displays within the RISE platform are 4K Ultra High Definition (UHD) resolution and feature High Dynamic Range (HDR), large amounts of local storage, and robust processing power, packaged in a very thin and modern design. Each seatback display also supports integrated single-pin audio, Bluetooth, Near Field Communication (NFC), and the airline’s choice between USB-C or the industry’s highest power USB-A offering.
RISE also leverages crowd-sourced data and intelligent algorithms to deliver a dynamic “Netflix-like” experience that adapts to the passenger as they use it. According to Burrana, targeted advertisements, a powerful recommendation engine, and comprehensive accessibility settings will provide passengers an intuitive IFE experience that is uniquely theirs.
Airlines’ IFE management teams will also benefit from the new platform. Pook explained: “We’ve been really clever about how we’ve architected our software, apps and services. RISE has completely eliminated the need for time-consuming and expensive change requests, ATPs, and FSATs. Airlines will be able to add or remove apps from aircraft via a simple, web-based tool and make changes to their GUI by themselves, without the need for formal acceptance testing”
He added: “We are approaching IFE in a different way, working to be more nimble than the competition with a fresh approach and competitive price point. We have drawn on our digEcor and Rockwell Collins legacies and added new opportunities to create more flexible products through a layered, modular format providing increasing levels of value for airlines.”
RISE also offers numerous ultra-high-speed content loading options, easier maintenance, and is 30% lighter than competitive solutions. RISE will be available for retrofit on single and twin aisle aircraft starting Q1 2021 and available for linefit installations shortly thereafter.