JetBlue has unveiled a reimagined version of its Mint business class experience, which will debut on the airline’s A321LR transatlantic routes.
The Mint cabin, first launched in 2014, has now been upgraded to feature 24 private suites with a sliding door, a custom-designed seat cushion by Tuft & Needle, and other design touches that will help boost the passenger experience.
As part of the refresh, JetBlue will also introduce its latest innovation, the Mint Studio, which according to the airline will offer “the most space in a premium experience from any US airline”.
“Mint was an idea to make premium travel across the US less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said Joanna Geraghty, President and Chief Operating Officer, JetBlue. “It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”
The first major design overhaul of Mint – designed in partnership with Acumen Design Associates – will launch on JetBlue’s highly anticipated London flights this summer, and a 16-seat layout will debut on a limited number of flights between New York and Los Angeles in 2021.
Each suite features a tilting 17-inch Thales AVANT seatback screen, wireless charging capabilities, an integrated phone ledge for multitasking, and easy-to-reach in-seat power, as well as laptop, shoe and handbag stowage.
JetBlue has also become the launch customer for Thompson Aero Seating’s VantageSOLO business class seat, with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customised for JetBlue.
Each aircraft will have two Mint Studios in the first row, providing ample room for working or relaxing, and featuring a 22-inch tilting Thales AVANT seatback screen, an extra side table, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude. The Mint Studio has been conceptualised by Acumen and developed in partnership with AIM Altitude.
According to JetBlue, the transatlantic Mint product will offer an elevated flying experience for “a fraction of what other airlines charge for premium seats”.