Southwest Airlines launches 3D Map with destination reels

Southwest has upgraded to FlightPath3D’s new inflight moving map, which provides passengers with a 3D map of their route and an immersive Destination Reels travel guide.

Southwest Airlines has announced the successful upgrade to FlightPath3D’s new inflight moving map. The new map is an all-in one virtual world where passengers can use augmented reality and watch short-form videos to connect the flight journey with their destination.

The inflight experience captivates passengers with a 3D map of the route and virtual reality views of the flight deck, window, and aircraft. The world’s first inflight Destination Reels application is an immersive travel guide loaded with mobile-friendly, short-form videos for all 118 Southwest destinations.

The Southwest FlightPath3D map gives passengers flight deck, window views or takes them for a walk on a beach in Miami. They can explore destinations based on interests with video playlists such as nature, architecture or photogenic hot spots. Passengers can build their own itinerary, save it, and share it. There is also a 3D digital rendition of the specific Southwest aircraft.

“More than one-third of all time spent in the Inflight Portal is through interacting with the flight tracker and destination guide and we know our customers enjoy this feature while onboard,” said Tony Roach, Vice President Customer Experience & Engagement at Southwest Airlines.

“We are excited to be the launch airline for this Flight Tracker with Destination Reels, delivering exclusive short video destination content directly to our customers as we continue to enhance our Customer Experience through the various touchpoints in their journey.”

“There is a gap between the on-board experience and what consumers are used to with the latest Internet apps such as Instagram, TikTok, etc. We’ve created a virtual 3D world to track the flight packed with a feed of thousands of destination videos to bridge this gap,” said Duncan Jackson, President of FlightPath3D. “We’re using data science to rank attractions and help match user interests to destination experiences to promote more travel.”


Comments are closed.