British Airways’ London Gatwick-based short-haul subsidiary, BA Euroflyer, has expanded the options available for customers to purchase in Euro Traveller (Economy) and launched new seasonal menus in Club Europe (Business Class).
The airline, working with its retail partner Tourvest, has expanded its onboard offering by introducing new options for customers to purchase during the flight. Customers travelling in Club Europe can enjoy complimentary drinks and a full meal service as part of their ticket.
“We know that some customers want to order items in the moment, so we are delighted to give Euro Traveller customers the option to not only pre-purchase, but to also order fresh food during the flight,” said Tom Stoddart, Chief Executive Officer, BA Euroflyer and Cityflyer. “For those travelling in Club Europe, we have a number of delicious complimentary dishes and drinks for them to select from. We want to set ourselves apart from other carriers at Gatwick. We are the only airline to offer a Business Class product on every flight and a loyalty programme, coupled with our competitive fares, we have something to suit all holidaymakers.”
British Airways’ customers travelling on some of the airline’s longer short-haul flights from London Heathrow, in addition to the current retail offering, will also soon be able to purchase fresh produce during their flight, in addition to the current pre-purchase fresh food option that is available. The airline plans to start rolling this out across the short-haul network on flights over three hours from the end of April, with other selected routes to follow in the coming months.