British Airways has announced a new three-year partnership with Alzheimer’s Society, a charity that works with people living with and affected by dementia.
In addition to raising vital funds that will support life-changing services and ground-breaking research for people with dementia, the new partnership will also see the airline working closely with Alzheimer’s Society on a number of initiatives. These include bespoke customer service dementia training for customer-facing colleagues and the uptake of Dementia Friends across the organisation, an initiative that will help British Airways colleagues learn how to better support customers, family and friends affected by the condition. As the partnership progresses, British Airways will also review and implement changes internally to work towards making the airline even more dementia-aware.
“I’m delighted to announce this partnership between British Airways and Alzheimer’s Society,” said Sean Doyle, Chairman and CEO, British Airways. “This is a subject very close to my heart and many of us have experienced a loved one living with dementia and know the added anxiety that travel can bring. Through this partnership, we continue our commitment to make travel accessible for everyone while raising awareness and funds for the vital work this fantastic charity does.”
More than half a million customers who require additional assistance fly with British Airways each year, and the airline is working hard to ensure people affected by dementia feel more confident when they travel.
“The urgency to meet the challenge posed by dementia is greater than ever and we are delighted to be working with British Airways to help improve the travel experience for people affected by the condition,” said Kate Lee, CEO, Alzheimer’s Society. “We’re looking forward to being part of the journey.”