Saudia has signed a partnership with Intigral, a leading digital entertainment provider in the MENA region and a subsidiary of stc Group, to stream its TV content onboard. This collaboration is in line with Saudia’s goals following its recent rebrand, which aims “to engage all five senses of guests”.
As of December 2023, Saudia’s passengers will be able to enjoy a diverse set of content, including a collection of movies, and original and exclusive content available through the stc tv platform. stc tv’s library includes more than 28,000 on-demand movies and TV series in both Arabic and English, as well as many documentaries and kids programmes.
“Saudia is keen to enrich the travel experience of its guests through inflight entertainment programmes,” said Captain Ibrahim Koshy, CEO, Saudia. “This is done by using best-in-class systems and technologies to provide high-resolution while developing partnerships with various sectors to increase the hours of content available, ultimately meeting the demands of all our guests. We are also focused on supporting local content by including a variety of Saudi productions to bring our culture to the world.”
Markus Golder, CEO, Intigral, commented: “We are proud of this agreement which will have stc tv featured as part of the Saudia entertainment offering, providing a range of original Arabic movies and series for passengers to enjoy during their flights. Intigral continues to expand its master-aggregator platforms that bring a rich line-up of the best movies and TV shows to viewers, offering an enhanced digital entertainment model. Passengers will access a range of content that can be enjoyed by the whole family, carefully selected to meet their entertainment needs and provide them with a differentiated inflight entertainment experience.”
Saudia’s new inflight entertainment system ‘Beyond’ will further transform the onboard experience by providing over 5,000 hours of HD content that is tailored to all age groups. Available in 16 languages, the entertainment content is under constant review in order to ensure that it keeps meeting the expectations of guests.