Keflavik Airport awards contract to SSP with new convenience concepts and “a step-change for retail technology”

Keflavik Airport has awarded SSP Group a contract to open two new Point convenience stores, a Snæland Deli delicatessen and 17 high-tech vending machines in seven spaces at the airport.

Keflavik Airport has awarded SSP Group a contract to open two new Point convenience stores, a Snæland Deli delicatessen and 17 high-tech vending machines in seven spaces at the airport. The new contract comes just over a year after SSP made its debut at Keflavik Airport in spring 2023.

The new outlets, set to open by the end of the year, will feature an evolved version of SSP’s retail convenience Point brand, which was created for the Norwegian market in 2006. With a focus on fresh food and an aim to make Point a leading convenience concept in travel locations, the concept has now been further developed for global roll-out and adapted to meet the needs of convenience shoppers on a global scale.

“A number of operators took part in the tender process,” said Gunnhildur Erla Vilbergsdottir, Commercial Manager, Keflavik Airport. “We were particularly keen to work with an operator with a high degree of professionalism in operations that can respond quickly and well to changing conditions in the complex operating environment, and we are certain that SSP will live up to our expectations.”

The Keflavik Point outlets have been specifically tailored to appeal to passengers travelling to and from Iceland. They will offer a number of products unique to the country, including Icelandic confectionery and beverage brands, while hot food offerings including the renowned Icelandic pylsur (an Icelandic style hot dog) will feature prominently on the menu.

Snæland Deli is an entirely new concept created by SSP Iceland, showcasing Icelandic cuisine to travellers from all over the world. Snæland Deli offers a wide range of quality local foods and delicacies, ranging from artisan cheeses, cured meats and seafood to local breads, gourmet condiments, chocolates, snacks and other food items. A selection of artisan beers, spirits and other beverages will also be featured.

In addition, the deal includes the operation of 17 Point branded smart vending machines in seven locations across the airport. These will offer a range of fresh food, confectionery, coffee, pastries, travel and gift items. As the first introduction of smart vending in Iceland, they represent a step-change for retail technology in the country and will provide customer-friendly and convenient retail options at the gate areas.

“This new deal means we have now increased our size in the Icelandic market, enabling economies of scale and greater flexibility,” said Stian Lund, Managing Director of SSP Norway and Iceland. “It was a competitive tender against significant players in the market, and to be expanding our presence at KEF less than a year after we were awarded our first contract is a testament to the hard work of the SSP team across our business, and gratifying evidence of the airport’s faith in our abilities. We’re very proud to be bringing the Point brand to travellers at Iceland’s largest airport, and we’re certain it will be well received by passengers from Iceland, as well as those from other parts of the world.”

Hear more from Keflavik Airport at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. Guðmundur Daði Rúnarsson, CCO and Airport Development Officer, Keflavik Airport, is participating in ‘The FTE Future Differentiation & Business Models Think Tank Live’. Led by Think Tank Captain, Rohit Talwar, CEO, Fast Future, participants also include Steven Greenway, CEO, flyadeal; Tero Taskila, CEO & Chairman, Beond; Sammy Patel, Vice President Commercial, Vantage Airport Group & Chief Executive Officer, Midway Partnership; and Martin Jones, CEO, CAVU.

View the FTE EMEA and FTE Ancillary & Retailing schedule at a glance >> Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >>



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