Munich Airport enhances CX of Chinese travellers with free-of-charge personal shopping assistance


Munich Airport is offering Chinese travellers personal shopping assistance free of charge in Terminal 2. Chinese-speaking shopping assistants aim to break down language barriers and enhance CX. Photo: Munich Airport

Munich Airport is offering Chinese travellers personal shopping assistance free of charge in Terminal 2. Chinese-speaking shopping assistants aim to break down language barriers and make it easier for Chinese travellers to enjoy their time at the airport. With 24 weekly flights from China to Munich, travel between Shanghai and Beijing and Munich is back in full swing.

The assistants can also help Chinese guests with additional questions about security checks, customs clearance and VAT refunds. This service is provided by Terminal 2 Gesellschaft, a joint venture between Lufthansa and Munich Airport, which is continuously developing the passenger experience. Shopping assistants can be contacted on the spur of the moment at the airport or booked in advance.

“We are delighted to be able to welcome more passengers from China again and to offer them this exclusive service in our terminal,” said Ivonne Kuger, Managing Director of Terminal 2 Gesellschaft.

Hear more from Munich Airport at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. Swapnal Chouhan, Head of Competence (Airport Management & Commercial), Munich Airport, is speaking in The AI Travel Retailing Symposium, which will focus on how we can leverage AI for dynamic offers, disruption management, customer engagement, trip planning and much more.

View the FTE EMEA and FTE Ancillary & Retailing schedule at a glance >> Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >>

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