Munich Airport, Lufthansa and Miles & More form unique partnership for “even more attractive shopping experience”


Heiko Reitz, Chief Commercial Officer, Lufthansa; Johann-Philipp Bruns, Managing Director, Miles & More GmbH; and Dr Jan-Henrik Andersson, Chief Commercial Officer, Munich Airport. Photo: Munich Airport

Munich Airport and Lufthansa have launched a new partnership with Miles & More. This unique cooperation between an airport, an airline and a loyalty program offers travellers and visitors to Munich Airport “an even more attractive shopping experience”. From now on, participants can collect and redeem miles in many stores at the airport.

This collaborative approach is perfectly aligned with the objectives of the FTE World Ancillary & Retailing Working Group. FTE firmly believes that by working collaboratively as a sector and leveraging technology, innovative approaches, and new business models, we can create a significantly larger revenue pie for everyone to share, and this unique cooperation between Munich Airport, Lufthansa and Miles & More is the most concrete example we have seen yet of this in action.

“We are focusing even more on the customer and creating an attractive offer that provides real added value,” said Dr Jan-Henrik Andersson, Chief Commercial Officer, Munich Airport. “We are taking a completely new commercial approach with the intensive cooperation between the three brands.”

Since 1 July 2024, the 21st anniversary of the opening of Terminal 2, which is jointly operated by Lufthansa and Munich Airport, passengers receive 21x miles for two months after activating the program once. The three partners are also planning attractive miles promotions for the future.

“With the introduction of the Miles & More loyalty program at Munich Airport, we are breaking new ground as part of the ‘Next Level’ cooperation in order to achieve the best for our guests,” said Heiko Reitz, Chief Commercial Officer, Lufthansa.

Johann-Philipp Bruns, Managing Director, Miles & More GmbH, commented: “We are very pleased to be the loyalty program of Munich Airport and to further intensify the travel experience of our passengers. With more than 30 years of experience in the loyalty sector and over 25 years in the retail business, we know the needs and demands of the target group and together we will improve the travel comfort of visitors to Munich Airport.”

Learn more and join the FTE World Ancillary & Retailing Working Group – free to all relevant industry stakeholders

As part of Future Travel Experience’s commitment to the continuous growth of the FTE World Airport Retailing Working Group, we are thrilled to announce its recent rebranding to the FTE World Ancillary & Retailing Working Group. This new identity reflects our broadened focus and commitment to inclusivity, now extending our platform to all relevant industry stakeholders, including airlines. With hundreds of members already onboard, we firmly believe that by working collaboratively as a sector and leveraging technology, innovative approaches, and new business models, we can create a significantly larger revenue pie for everyone to share. This group has the potential to be a powerful platform for sharing ideas and learnings, accelerating our collective progress.

Learn more and join the FTE World Ancillary & Retailing Working Group >>

 

Hear more from Lufthansa at FTE Global – the “CES of Aviation” – taking place in Los Angeles on 28-30 October 2024. Stuart Holdstock, Head of Projects and Processes – Operations, Lufthansa, is speaking in a session focused on ‘How do we leverage technology, innovation and new approaches to create Smart Ramp operations around the world?’ Holdstock will deliver a presentation titled ‘What progress has Lufthansa made working with its German airport partners, and key suppliers, to accelerate their efforts to automate more of their activities on the ramp?’

Register for FTE Global 2024 >>

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