American Airlines is elevating the inflight experience with a bold, flavourful move. Starting on 1 June 2025, the airline will begin offering tequila on select flights as an inflight alcoholic beverage option for eligible customers.
For this milestone moment, American knew it wanted to select a brand the airline can connect with beyond the glass, which is why the airline selected Dallas-Fort Worth’s own award-winning Socorro Tequila.
Socorro Tequila is crafted in the highlands of Jalisco using traditional methods and 100% Blue Weber agave. Known for its clean, additive-free profile, Socorro Tequila delivers a premium flavour that will elevate any journey. Tequila will be onboard all American flights for customers to sip and enjoy by the end of June.
This addition reflects American’s ongoing efforts to reinvigorate the customer experience across all touchpoints of the travel journey. The airline is expanding its offerings. Starting on 11 June 2025, customers in premium cabins will be able to enjoy a new midday snack basket in addition to the morning and afternoon snack baskets American already offers. Main Cabin customers are also getting new options to choose from with the expansion of American’s buy onboard offerings launching on select flights starting 1 June 2025.
But American is not stopping at new food and alcoholic beverage offerings. The airline is also making buy onboard options available for purchase on more flights. Customers will now be able to purchase the new offerings on mainline routes starting at 1,100 miles. Alcoholic beverages will continue to be offered on flights of more than 250 miles.
American introduced tap to pay earlier this year, making it easy for customers to pay for their inflight food and alcoholic beverages with the tap of their smartphone, smartwatch or credit card. American gave AAdvantage members even more options with the introduction of miles as form of payment, where members can redeem AAdvantage miles to purchase inflight food and alcoholic beverages.
Whether customers are enjoying a premium sip of Socorro or diving into a fresh new snack, American aims to deliver an elevated inflight experience that blends local flair, culinary creativity and customer-focused innovation.
You may also be interested in
12 technology and CX trends that can enhance airline and airport operations in 2025
