All Nippon Airways (ANA) has unveiled ‘THE Room FX’ in collaboration with Safran – an exhibitor at APEX FTE Asia Expo (Singapore, 11-12 November 2025). This next-generation Business Class seat has a privacy door for each seat of the Boeing 787-9 aircraft – the world’s largest seat in its class on a mid-sized aircraft.
‘THE Room FX’ has been developed in partnership with aircraft seat manufacturer Safran Seats and British design company Acumen. It builds on the success and design principles of the larger Boeing 777-300ER ‘THE Room’ seat and aims to offer an unmatched customer experience.
“ANA is dedicated to providing the highest level of customer experience and is investing in the future of the most advanced and comfortable travel with the new ‘THE Room FX’ seat,” said Tomoji Ishii, Executive Vice President, Customer Experience, ANA. “This seat represents our commitment to exceeding expectations and shaping the future of luxury flight.”
Beginning in 2026, ANA will gradually introduce ‘THE Room FX’ private seats on major long-haul international routes. This rollout, alongside the current ‘THE Room’ seats, is designed to offer passengers the highest level of comfort and space.
“At Safran Seats, we are proud to deepen our longstanding partnership with ANA through the launch of ‘THE Room FX’,” said Victoria Foy, President & CEO, Safran Seats. “This new Business Class seat represents a step-change in comfort, versatility, and innovative design for the Boeing 787-9. By combining our engineering expertise with ANA’s commitment to passenger excellence and Acumen’s creative vision, we are setting new benchmarks in the world of premium air travel.”
Ian Dryburgh, CEO and Founder, Acumen, commented: “THE Room FX project is a result of a profound longstanding partnership between ANA, Acumen and Safran – shaped by years of trust, creativity and innovation. Building on the success and DNA of the ‘The Room’ B777, this next-generation suite elevates the flying experience with a rare balance of comfort, flexibility and elegant engineering. This is a refreshingly original and market leading Business Class product that we believe will exceed passengers’ expectations for many years to come.”
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