Ethiopian Airlines and SITA – a Platinum Sponsor of APEX FTE Asia Expo, Singapore, 11-12 November 2025 – have signed a new Memorandum of Understanding (MoU) to co-develop innovative solutions that strengthen the airline’s operations and enhance the passenger experience. The collaboration will tap into startups, technology providers, business accelerators, and industry partners to identify key challenges and create fresh, forward-looking solutions tailored to the airline’s needs.
“Ethiopia is realising its ambition to become a sophisticated, dynamic destination for investment, trade, and tourism,” said Mr. Mesfin Tasew, Ethiopian Airlines Group CEO. “Ethiopian Airlines plays a central role in making that vision a reality. Creating the best first and last impressions for business and leisure travellers is crucial, and this partnership puts us in the best position to deliver exceptional experiences while taking full advantage of the opportunities ahead.”
Selim Bouri, President, Middle East & Africa, SITA, commented: “Africa is experiencing unprecedented growth in air travel just as passengers’ expectations are being reshaped by rapid advances in digital technology. Hubs like Addis Ababa’s Bole International Airport need to provide a frictionless passenger journey, so airlines can optimise flight schedules and deliver smooth, memorable trips. This collaboration between Ethiopian Airlines and SITA is all about driving the innovation needed to meet these demands and help shape the future of African aviation.”
Hear more from SITA in the Premium Conference at APEX FTE Asia Expo, taking place in Singapore on 11-12 November 2025. Sumesh Patel, President, Asia Pacific, SITA, is participating in the Opening Keynote Panel – ‘Leadership strategies to maximise capacity, operational efficiency, customer experiences, revenues and workforce, and be ready for change in the Asia-Pacific region and beyond’.
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