Boeing has announced an investment in C360 Technologies, a company focusing on 360° video and virtual reality technology. It is the latest investment by Boeing HorizonX’s venture arm, which was established earlier this year.
“Our C360 investment is a powerful example of how HorizonX can access rapid advances in innovation outside aerospace and bring them to our Boeing customers,” said Steve Nordlund, Boeing HorizonX Vice President.
“Putting additional capital to work and linking C360’s innovators with our Boeing teams allows us to accelerate new solutions, while providing new market access for C360. It’s a win-win – especially for our customers.”
Boeing says potential aerospace applications of C360’s innovative video technology include more capable autonomous systems and other advanced platforms. Boeing joins a group of investors led by BlueTree Capital making up C360’s $3.5 million oversubscribed series.
C360 Technologies focuses on linear and over-the-top (OTT) broadcast quality video solutions and has established itself as a major player in the AR industry. The company already works with the likes of FOX Sports, CBS Sports, ESPN, TNT, NASCAR, NFL, NHL and UFC.
“Since the inception of our company, we’ve been fortunate to work with some of the best organisations in the world, integrating C360’s technology into sports telecasts viewed by international audiences,” said Evan Wimer, CEO of C360 Technologies. “It’s extremely gratifying that Boeing HorizonX has recognised our contributions within the sports broadcasting industry, and at the same time envisions how C360 could be utilised in future Boeing applications. We’re confident that Boeing’s investment into C360 will propel and inspire us to further advancements in the 360 VR/AR industry.”