Exclusive video interview: How Alaska Airlines is leveraging unique products to stay ahead of passengers’ needs


In this exclusive video interview, FTE speaks with Amber Simonsen, Director of Guest Product Delivery at Alaska Airlines, ahead of her presentation at the FTE APEX Virtual Expo, which will take place on 8-9 December. Simonsen shares more about how the airline has worked with its partners to set up a COVID-19 testing programme for the newly reopened Hawaii route; how the pandemic is changing passenger behaviour for the long-term; and what new products the airline is launching to bring back customer confidence and create a contactless passenger experience.


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