FTE APEX Business Model Transformation Think Tank – Open call for ideas to redefine the future of F&B and baggage


The key recommendations from the FTE APEX Business Model Transformation Think Tank – our most ambitious Think Tank to date – were unveiled during FTE APEX Virtual Expo last December. Now we have launched an industry-wide crowdsourcing effort to invite the brightest minds to put forward their ideas to help us make the Think Tank recommendations a reality.

The Think Tank explored and identified how airlines, airports and their partners can embrace new approaches and collaborate more closely to solve long-running industry challenges and frustrations that have been exacerbated by the COVID-19 crisis. Reducing cost bases, improving processes, and creating new revenue-generating opportunities throughout the end-to-end air travel experience were among the core areas of focus.

The Think Tank team, consisting of a selection of industry experts, considered what airports, airlines and their partners can do differently going forward to help drive a faster and stronger recovery for all. Together they shared a vision for redefining two key areas of the travel experience: the way passengers purchase and consume food & beverage (F&B) and providing passengers with a reliable and seamless end-to-end baggage experience.

We now invite industry stakeholders from around the world to get involved and come forward with suggestions on how to support these initiatives and drive the industry’s business transformation forward. Submit your suggestions today to be a part of this ground-breaking project, which will be presented at FTE APEX Virtual Expo 2021, 25-26 May. A selection of entrants will be invited to join our next Think Tank conference call to share their ideas with the Think Tank team and play an important role in bringing this project to life.

Submit your ideas in response to one of the following two Problem Statements:

Problem Statement 1: Redefining the baggage experience
How can the air transport industry create a more reliable and seamless end-to-end baggage journey that empowers passengers, reduces the reliance on decades-old processes, and/or creates a new joint revenue stream for airports, airlines and their partners?

Problem Statement 2: Redefining the F&B experience
How can the air transport industry transform the food & beverage (F&B) experience by embracing end-to-end connectivity and creative new partnerships to improve F&B options for passengers, optimise efficiency, increase revenues and/or reduce wastage?


Southwest, GTAA, Air Canada and Avinor help to drive baggage transformation during first FTE Baggage Innovation Working Group online meetings


As part of our efforts to help the industry redefine the baggage experience, Future Travel Experience recently hosted the first round of the FTE Baggage Innovation Working Group online meetings, delivered with the support of our Strategic Partners AirPortr and BagsID Network.

These interactive calls brought together hundreds of industry stakeholders who participated in highly engaging discussions around topics including advancing off-airport baggage collection, check-in and delivery; simplifying baggage infrastructure and processes at the airport; unlocking opportunities presented by modern baggage messaging; and creating new commercial models for new baggage approaches. The forward-thinking groups were led by expert Captains from companies including Greater Toronto Airports Authority, Air Canada, Avinor, Southwest Airlines and Pegasus Aviation Advisors. The recordings are now available to watch in full on the FTE website.

Work is now ongoing to formalise the next steps for each of the Working Groups, and the latest developments and recommendations will be presented to the industry during FTE Global+ 2021, taking place at the ARIA Resort in Las Vegas, 7-9 December. The Working Groups will then continue their work into 2022 and beyond.

Find out more and watch the videos in full   

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