FTE APEX Business Model Transformation Think Tank – Open call for ideas to redefine the future of F&B and baggage


The key recommendations from the FTE APEX Business Model Transformation Think Tank – our most ambitious Think Tank to date – were unveiled during FTE APEX Virtual Expo last December. Now we have launched an industry-wide crowdsourcing effort to invite the brightest minds to put forward their ideas to help us make the Think Tank recommendations a reality.

The Think Tank explored and identified how airlines, airports and their partners can embrace new approaches and collaborate more closely to solve long-running industry challenges and frustrations that have been exacerbated by the COVID-19 crisis. Reducing cost bases, improving processes, and creating new revenue-generating opportunities throughout the end-to-end air travel experience were among the core areas of focus.

The Think Tank team, consisting of a selection of industry experts, considered what airports, airlines and their partners can do differently going forward to help drive a faster and stronger recovery for all. Together they shared a vision for redefining two key areas of the travel experience: the way passengers purchase and consume food & beverage (F&B) and providing passengers with a reliable and seamless end-to-end baggage experience.

We now invite industry stakeholders from around the world to get involved and come forward with suggestions on how to support these initiatives and drive the industry’s business transformation forward. Submit your suggestions today to be a part of this ground-breaking project, which will be presented at FTE APEX Virtual Expo 2021, 25-26 May. A selection of entrants will be invited to join our next Think Tank conference call to share their ideas with the Think Tank team and play an important role in bringing this project to life.

Submit your ideas in response to one of the following two Problem Statements:

Problem Statement 1: Redefining the baggage experience
How can the air transport industry create a more reliable and seamless end-to-end baggage journey that empowers passengers, reduces the reliance on decades-old processes, and/or creates a new joint revenue stream for airports, airlines and their partners?

Problem Statement 2: Redefining the F&B experience
How can the air transport industry transform the food & beverage (F&B) experience by embracing end-to-end connectivity and creative new partnerships to improve F&B options for passengers, optimise efficiency, increase revenues and/or reduce wastage?


Join the baggage innovation hub for the air transport industry – low-cost, effective and productive technology realisation

Last year the FTE Baggage Innovation Working Group went from an idea to a membership of nearly 400, delivered a proof of concept, built an airport lab network and ran a face-to-face meeting alongside FTE Global in Las Vegas. Following the successful launch of the initiative, FTE is introducing the expanded BIWG for 2022. The working group brings together the most innovative and progressive baggage supply chain companies, airlines and airports from across the industry to provide a unique platform for the development of new techniques, technologies and business models to deliver tangible change in the baggage sector. It is the industry’s best networking platform for those serious about baggage.

The Baggage Innovation Working Group meets every six weeks, and is led by our industry captains including Andrew Price, Head of Baggage Transformation, FTE; Jason Odey Director, Global Baggage Excellence, Air Canada; Kevin Kleist, Emerging Trends Advisor, Southwest Airlines; Darin Juby, Director Baggage Services, Greater Toronto Airports Authority; and Idar Sørgjerd Manager, Baggage Handling Service, Technical Infrastructure & Innovations Avinor, who set the high-level agenda for each BIWG meeting. The next BIWG call will take place on 16 February, 15:00 CET and will look into the trends for the year ahead and conclusions from our latest POC around reclaim optimisation. The POC aims to develop a tool that can be used to automatically allocate baggage reclaim belts based on the arrival patterns of aircraft and their baggage loads.

Members who have already signed up for 2022 also include SITA, Collins Aerospace, Amadeus, Brock Solutions, and Owens Group. Interested in joining? Find out more and contact us for more information on our low-cost membership options.

Visit the FTE Baggage Innovation Working Group page >>   

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