Swiss International Air Lines (SWISS) is trialling the possibility of offering its customers unsold fresh food items inflight at reduced prices, in a bid to minimise waste.
The airline has teamed up with app platform “Too Good To Go” to trial the initiative throughout August and September on the last flights of the day from Geneva on SWISS’s European network.
The new concept consists in offering any fresh food items that remain unsold on certain services at the end of the flight. The items’ availability is communicated via an inflight announcement, and interested passengers are offered a bag containing one, two or three fresh food items at one third of their usual price. The bag’s contents are not revealed in advance, and remain a surprise for the customer.
“Managing waste on board is an important part of our commitment to greater sustainability, “ stresses SWISS CCO Tamur Goudarzi Pour. “We hope to significantly reduce unused food on board our aircrafts by introducing this service. Thinking about sustainability in all our products, services and processes is part of our SWISS DNA.”
“The first results from these trials have been promising,” adds SWISS’s Head of Western Switzerland Romain Vetter. “The new approach has been well received by our passengers on the flights concerned. We’re now awaiting a final analysis of the trials’ findings to decide if we should extend it to further routes.”
SWISS already uses historical sales data for each flight to tailor its fresh product uplifts as closely as possible to likely passenger demand.
