Etihad introduces new sustainability-driven economy experience


The Etihad Airways economy class experience is being upgraded with sustainability and an improved guest experience in mind, including new soft furnishings and tableware.

Etihad Airways has unveiled new economy class soft furnishings and tableware, which have been designed with sustainability and an improved guest experience as the primary objectives. The new products will be launched onboard in Q4 2022.

The new soft furnishings include a 35% larger pillow with a 200 thread-count cotton cover made locally in the United Arab Emirates. This is complemented by a soft blanket made from recycled plastic.

Meanwhile, Etihad’s new dining experience features reusable tableware made from recycled high-quality plastic. The tray, serving plates and their lids are part of a closed loop recycling system. At the end of their lifecycle, they are collected, washed, ground and reused to make replacement products.

The airline is also introducing stainless-steel cutlery into the economy cabin, upgrading the experience and reducing single-use plastic. It has committed to remove 80% of single-use plastic from its operation by the end of 2022.

“Etihad is trailblazing when it comes to sustainability in aviation,” says Terry Daly, Executive Director Guest Experience, Brand and Marketing, Etihad Airways. “Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our inflight experience. Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, and these innovative new products will further improve our offering. We look forward to rolling out this new experience across the fleet towards the latter part of the year.”

This new launch follows the introduction of Warner Bros. World™ Abu Dhabi themed children’s packs across the Etihad fleet in February, and the unveiling of the new Airbus A350-1000 aircraft which entered into service in March.

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