Etihad Airways has partnered with the Warner Bros. World Abu Dhabi theme park to launch a one-of-a-kind family-friendly onboard experience.
The new ‘Little VIP’ campaign aims to make travelling with children as easy and enjoyable as possible. Iconic Warner Bros. characters are emblazoned across the children’s activity packs given to travellers on Etihad’s long-haul flights.
Gifts are designed in three age ranges. For infants up to two years old, parents will be given a soft fleece blanket decorated with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester. Young flyers aged three to eight will be given a drawstring bag featuring an activity book, crayons, memory card game and passport holder. Finally, those aged nine to 13 will receive a Scooby-Doo themed backpack featuring a Museum of Mysteries board game.
On-the-ground initiatives at Abu Dhabi International Airport include a dedicated family check-in space designed to minimise queuing, while a small set of stairs at check-in counters allows children to view the check-in process.
“This year, we will bring product innovation to the forefront, and this is the first of many exciting developments to look forward to,” said Terry Daly, Executive Director Guest Experience, Brand and Marketing, Etihad Airways. “We’re thrilled to be kicking this off with a focus on our ‘Little VIPs’ and their families. We understand and appreciate that it’s not always easy travelling with little ones, however, this collaboration with Warner Bros. World Abu Dhabi is designed to make the travel experience an exciting one for children and an easier one for their parents. With the help of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travellers will love every minute of their journey with Etihad Airways.”
Inflight, young travellers will be given their meals first for convenience, with Warner Bros. World Abu Dhabi themed dining equipment in bright colours. The menu has been enhanced based on consultation and feedback from family travellers.
Meanwhile, Etihad’s inflight entertainment includes family-friendly Warner Bros. movies and TV shows, including Space Jam, Scooby-Doo, Tom and Jerry, Looney Tunes, Bugs Bunny and the Flintstones.
“We are pleased to be joining hands with Etihad Airways to provide a unique and fun experience for kids and their parents,” said Don Strickler, General Manager, Warner Bros. World Abu Dhabi. “Be it onboard their flight or while visiting our highly immersive lands, Warner Bros. World Abu Dhabi delivers the ultimate themed journey for guests of all ages. We are confident that the introduction of everyone’s beloved Animation characters will add further entertainment for families to enjoy unforgettable moments while travelling. We look forward to widening the horizons of our partnership with the UAE’s national airline and hope to continuously expand our offerings with every new addition.”