Alaska Airlines launches new summer F&B menu aiming to allow travellers to “savour a taste of excellence”


Alaska Airlines has unveiled a new seasonal First Class menu and all-cabin premium beverage line-up. The chef-curated First Class summer menu is carefully crafted with seasonal ingredients and vibrant flavours. Photo: Joe Nicholson

Alaska Airlines has unveiled a new seasonal First Class menu and all-cabin premium beverage line-up. The chef-curated First Class summer menu is carefully crafted with seasonal ingredients and vibrant flavours from up and down the west coast.

“Whether travelling for pleasure or business, our guests can now savor a taste of excellence while enjoying the comforts of Alaska’s First Class experience, including high-quality chef driven meals, premium beverages, care in the sky from our best-in-class Flight Attendants and the most legroom in First Class,” said Todd Traynor-Corey, Managing Director of Guest Products, Alaska Airlines. “We’re excited for our guests to discover our 2024 First Class summer menu that captures the season with every bite.”

In addition to the new First Class menu, which is now available for selection using a pre-order option, the airline has announced a refreshing summer beverage line-up. The seasonal drink menu includes a range of options to enhance the travel experience, such as premium beers, fine wines and refreshing non-alcoholic options.

Hear more from Alaska Airlines at FTE Global – the “CES of Aviation” – taking place in Los Angeles on 28-30 October 2024. Natalie Bowman, Managing Director, Product & Digital Experience, Alaska Airlines, is speaking in the ‘FTE AI Symposium’ with a case study titled ‘How will Alaska Airlines use AI to increase productivity, transform customer experiences, streamline operations, remove manual toll and drive revenues, and what can it learn from those efforts?’

Meanwhile, Amanda Matlock, Principal Product Manager for Accessibility, Alaska Airlines, is participating in the ‘FTE Accessibility Symposium’.

Register for FTE Global 2024 >>

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