BA CEO discusses how AI, forecasting, optimisation, machine learning, and more are transforming operational performance and CX


Cutting-edge technology introduced as part of British Airways’ £7 billion transformation investment programme has seen the airline boost its operational performance to record levels. In this video interview at the recent FTE World Innovation Summit (13-15 May 2025) – ahead of his exclusive keynote – Sean Doyle, Chairman & CEO, British Airways, discusses how artificial intelligence (AI), forecasting, optimisation and machine learning have transformed the airline’s operational performance and become an integral part of getting customers to where they need to be with minimal delay to their travel plans. Every part of British Airways now uses this latest technology, which has significantly increased the number of flights departing on time or ahead of their scheduled take-off times.

“I think what we’re doing is very exciting because we have a £7 billion investment programme and a large chunk of that investment is going into modernising our IT estate, getting our data into the right structure, and then being able to run use cases for the deployment of things like machine learning and AI,” says Doyle. “So, we have about 31 use cases running across the airline at the minute. They’re already having a positive impact, because we’re delivering very, very strong punctuality and improving our resilience. A lot of that is being driven by the speed at which we now make decisions enabled by technology and AI.”

Read our full report on Sean Doyle’s exclusive keynote at the FTE World Innovation Summit here.

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