Lufthansa Group has launched a new ‘Culinary Journey’ that makes it even easier for customers travelling with Lufthansa, SWISS and Austrian Airlines to pre-order their favourite meals and snacks. The ‘Culinary Journey’ bundles all food and beverage offerings for the entire flight experience, regardless of whether passengers are flying with one or more Group airlines on their trip. It includes the digital menu, pre-order options, and a feedback function. The offerings vary depending on the airline and travel class.
Customers can access the new offer either directly via the Lufthansa Group app, the website, or via a link in the information email sent before departure. The appropriate culinary selection is automatically provided for each customer based on their booking. Whether it’s a short-haul flight in Economy Class or a long-haul flight in First Class, the ‘Culinary Journey’ offers a tailor-made experience in all travel classes. Travellers also benefit from this if they have a connecting flight and are flying with more than one Lufthansa Group airline.
“For the first time, customers flying with Lufthansa, SWISS and Austrian Airlines can see all their food and beverage options for their flight at a glance – even on connecting flights with different airlines,” explains Caroline Drischel, Senior Vice President Customer Journey, Lufthansa Group. “The ‘Culinary Journey’ makes the comprehensive range of services offered by the Lufthansa Group, which we represent with our premium airlines, even more consistent and enjoyable for our customers than ever before.”
Additionally, customers often benefit from an expanded range of meals that may not be available later onboard. For example, passengers on long-haul flights can choose from up to nine main courses, including exclusive creations prepared especially for users of the new service. The ‘Culinary Journey’ also gives travellers the certainty that they will always receive exactly the meal they want.
On shorter flights, passengers can choose from a range of buy-on-board products such as sandwiches, bowls, salads or cakes. They also benefit from an exclusive 10% discount. Pre-orders enable better planning for flight catering, which helps reduce food surpluses.
The offer also includes a direct option for providing feedback and preferences so that customer opinions can be incorporated into the further development of the ‘Culinary Journey’.
