Summary:
- Vueling partners with gategroup to deliver Retail-on-Board and catering services across its network.
- The collaboration introduces a 360-degree digital retail ecosystem powered by gateretail technology to enhance inflight retail and operational efficiency.
- Catering solutions from gategourmet and Evertaste will support improved culinary quality and scalable onboard service innovation.
Vueling – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has selected gategroup as its new Retail-on-Board and catering partner across the airline’s network. It marks the start of a strategic collaboration focused on improving the onboard experience through smarter retail, stronger culinary delivery, and more connected technology.
The airline continues to invest in making travel more simple, modern, and enjoyable. Through this new partnership, gategroup will support that ambition with a 360-degree digital retail ecosystem designed to strengthen both customer experience and operational efficiency.
At the core of the partnership is gateretail’s integrated suite of retail technology. This will give Vueling access to real-time insights, advanced data analytics, and digital touchpoints that help streamline onboard operations while opening the door to new inflight service opportunities. The goal is not only to improve how retail is delivered in the cabin, but also to make the offering more relevant, convenient, and responsive to passenger needs.
The partnership also extends beyond retail. gategroup will provide a scalable, future-ready catering and Retail-on-Board model that combines culinary quality with operational consistency. Through gategourmet and Evertaste, Vueling will benefit from curated meal solutions tailored to passenger preferences, alongside healthy meals for crew and pilots produced through centralised facilities designed to ensure safety, reliability, and standardisation across the value chain.
For both companies, the collaboration is also about long-term innovation. Continuous innovation sessions between gategroup and Vueling teams will help shape new retail and product concepts, allowing both partners to stay ahead of changing customer expectations and wider industry developments.
gategroup CEO Christoph Schmitz said the partnership reflects a shared focus on creating a more seamless and user-centric passenger journey. Vueling Chief Customer Officer Melanie Berry added that the collaboration will help introduce new retail and culinary concepts while using advanced technology to make the inflight offer more relevant and enjoyable for customers.
Together, the partnership highlights a clear ambition: to deliver a more connected, efficient, and engaging onboard experience across Vueling’s network.
Hear more from International Airlines Group at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, taking place in Dublin on 9-11 June 2026. Keith Walters, Group Transformation Lead, International Airlines Group, is participating in the ‘FTE Data Sharing Think Tank Live: Breaking the data sharing deadlock: How airlines, airports and their partners can finally achieve meaningful data collaboration’.
Register for the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events – free for airlines, low-cost for airports >>You may also be interested in
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