Summary:
- LaGuardia Gateway Partners launches a first-of-its-kind interactive AI Guest Experience Ambassador hologram at LaGuardia Terminal B to enhance passenger wayfinding and service.
- New hologram “Bridget”, powered by Proto and Holomedia, provides real-time, multilingual, AI-driven navigation support for travellers.
- Innovation combines human guest services with AI assistance, offering accessibility-first design and operational support during peak travel periods.
LaGuardia Gateway Partners (LGP), the manager and developer of LaGuardia Terminal B, has launched a first-of-its-kind interactive Guest Experience Ambassador Hologram. This initiative aims to reinforce Terminal B’s position as a leader in aviation innovation, blending world-class hospitality with cutting-edge artificial intelligence (AI) to usher in the next generation of travel.
While other airports have utilised holograms for entertainment or static welcome messages, LaGuardia Terminal B is the first to deploy a fully interactive AI hologram designed specifically for guest service and wayfinding. The ambassador, named Bridget, is a life-size, hyper-realistic figure capable of engaging travellers in natural, intuitive conversations to help them navigate the terminal seamlessly.
Powered by Proto and Holomedia’s AI Concierge Wayfinder application, Bridget offers a human-centred approach to digital assistance. Travellers can ask for real-time directions to gates and shops or the location of premium lounges and baggage claim.
“At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality,” said Suzette Noble, Chief Executive Officer, LaGuardia Gateway Partners. “The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travellers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey.”
The Guest Experience Ambassador Hologram is designed to complement Terminal B’s existing team of human Guest Experience Ambassadors. Key features of the new technology include:
- Multilingual support: The hologram communicates fluently in both English and Spanish with more languages to come.
- Effortless navigation: Provides live mapping and step-by-step directions to enhance guest flow
- Accessibility-first design: Features high-contrast displays, closed captioning, and a physical interface positioned for wheelchair accessibility.
- Operational support: Acts as a reliable resource during peak travel periods, ensuring consistent communication even when terminal staff are assisting other guests.
The first hologram is currently located near the Terminal B Food Hall, with plans to deploy additional units in each of the terminal’s two concourses in the near future.
“Most people think of airports as stressful and confusing environments, but LaGuardia’s Terminal B leads the world in changing all that,” said David Nussbaum, Founder of Proto Hologram. “Communication with humans will always be the best way to help travellers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors. Proto Hologram and Holomedia’s digital helpers can guide and advise travellers in ways that feel natural and intuitive – and can give so much more personalised information than static signage and passive video screens do. The future of travel has begun at LaGuardia.”
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