Ancillary: Pre-travel

Lufthansa Group has entered into a partnership with Winding Tree, which aims to make travel cheaper for consumers and more profitable for providers.

Air New Zealand’s Manager Direct Ancillary Revenue, Commercial, Dianne Parry-Ernst, outlines the airline’s proactive attempts to integrate the digital world into its ancillary and passenger communication strategy.

Ryanair will continue to develop its “Amazon of Travel” platform through better search tools, travel guides, express booking and onward transport partnerships.

easyJet has partnered with GetYourGuide to offer passengers access to tours and activities across Europe, and create a new ancillary revenue stream.

Jetstar and Airbnb have announced a partnership that will allow customers to book Airbnb accommodation alongside their flights.

Jarkko Konttinen, former VP Marketing, CX and Ancillary, Finnair, explores how a new airline/airport retail model could transform ancillary revenues.