The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 10-12 June 2025, with the theme of ‘Innovate to Elevate’. Take a look at our visual round-up of the key highlights.

The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 10-12 June 2025, with the theme of ‘Innovate to Elevate’. Take a look at our visual round-up of the key highlights.
In a headline session at the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events, four senior leaders from Ryanair took to the stage to share how Europe’s largest airline group is reimagining the travel experience.
In a fascinating Fireside Chat at the recent APEX FTE Dublin 2025 event, Tom Lyons, author of Aer Dogs, delved into the gripping true story of how Ryanair evolved into one of the world’s most disruptive and influential airlines.
At the recent co-located APEX FTE EMEA and Ancillary & Retailing events, AMS, Avinor, BRU, LHR, and ICN launched a new BOOST White Paper with a collective vision to transform baggage handling into a model of innovation.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Strategies for revenue growth through collaborative retailing; discussions around progressive new business models & knowledge sharing
Find out more >>Content plans: Known as the ‘CES of Aviation’, FTE Global is THE DEFINITIVE EVENT FOR INNOVATORS, TECHNOLOGISTS, DESIGNERS, COLLABORATORS AND GAMECHANGERS
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Strategies for revenue growth through collaborative retailing; discussions around progressive new business models & knowledge sharing
Find out more >>Content plans: Asia’s biggest free to attend passenger experience & business performance expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>At the co-located APEX FTE EMEA and Ancillary & Retailing events (Dublin, 10-12 June 2025) Retail in Motion announced a new five-year contract with Ryanair for onboard retail product, distribution and technology.
The APEX FTE Dublin 2025 Startup Pitch Session will provide a platform for high-potential startups to showcase products and services developed to enhance CX, operational efficiency and commercial performance.
BagID is transforming the travel experience by making checked luggage smarter, more seamless, and stress-free. CEO Ina Eldøy explains how innovative partnerships and technology are shaping the future of baggage.
Vodafone Procure & Connect, a Gold Sponsor at APEX FTE Dublin 2025, is set to showcase its seamless global connectivity solutions, driving innovation and enhancing CX through smart procurement and connectivity.
HTS, a Gold Sponsor of APEX FTE Dublin 2025, is reshaping travel with its AI-driven fintech solutions. By partnering with top airlines like Virgin Australia, HTS delivers flexible, customer-focused products that drive loyalty and revenue.
Sherpa, a global leader in travel documentation solutions, is a Silver Sponsor at APEX FTE Dublin 2025. CEO Max Tremaine shares insights on how Sherpa enhances passenger experience and drives ancillary revenue.
In this interview, Martín Restrepo, Director of Business Development, shares how TravelX is enhancing customer journeys and enabling more tailored travel experiences through innovative technology.
At APEX FTE Dublin 2025, Meta and MSM.digital will present cutting-edge XR solutions that redefine the passenger experience, boost airline efficiency, and unlock new business opportunities in aviation.
In this interview, Renata Buranello, Marketing Manager, and Clarissa Jenkins, Product Marketing, share how Branchspace – digital reinvented helps airlines modernise their digital retailing with personalised experiences.
Flight delays aren’t always about crowded runways. At Heathrow, British Airways is using Emu Analytics’ real-time digital twin tech to streamline aircraft towing – a hidden but vital piece of the on-time puzzle.
TWAI is a Gold Sponsor of APEX FTE EMEA / Ancillary & Retailing 2025. In this interview, Jim Hetzel, Vice President, Product Innovation and Strategy, TWAI, discusses changing the game in travel distribution, and more.
Avocado55 is exhibiting at the co-located APEX FTE EMEA and Ancillary & Retailing events. Xavier Orr, Aviation Practice Lead, discusses how AirCS by Avocado55 manages delay and cancellation claims on a global scale, plus much more.
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