In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.


In this video interview at APEX FTE Asia Expo 2025, Samson Arega Bekele, Group Vice President Customer Experience, shares how Ethiopian Airlines is innovating to enhance end-to-end CX, and much more.

Emirates’ retrofit programme has entered its next phase. Starting from August 2026, the airline will introduce a host of new onboard products, alongside a next-generation, fully immersive inflight entertainment system.

In this video interview, following his participation at the recent APEX FTE Asia Expo, Akuila Batiweti, Chief Customer Officer, shares how Fiji Airways is innovating to enhance end-to-end customer experience, and much more.

Air Canada has announced its most comprehensive cabin renewal program yet, designed to make every flight across North America more comfortable, more connected, and more consistent for customers.

LATAM Airlines has reimagined the onboard offering in its Premium Business cabin, with service elements that reflect a refreshed vision centred on design, hospitality, and a genuine connection to the region.

Southwest Airlines has debuted a new cabin design with RECARO seats, in-seat power, and extra legroom options, marking a major step in its onboard experience upgrades and premium offering rollout.

WestJet is investing in a consistent onboard customer experience with a new cabin interior and amenities that are designed to create a cohesive look and feel across the airline’s formerly economy-only aircraft.

TAP Air Portugal has launched the first of its new ‘Airspace’ cabins, offering more space, modern amenities, and enhanced accessibility. The airline will integrate 20 new aircraft with the ‘Airspace’ cabin by 2029.

Air France has inaugurated a new travel cabin on its Embraer 190 aircraft, with customers experiencing new, lighter and more comfortable seats, a free high-speed WiFi connection and a bright, elegant cabin.

Qantas has announced an order for an additional 20 Airbus A321XLR aircraft, including the introduction of lie-flat Business seats on its narrowbody aircraft for the first time, as it further enhances CX.

Air France has inaugurated a new travel cabin on its Embraer 190 aircraft, with customers experiencing new, lighter and more comfortable seats, a free high-speed WiFi connection and a bright, elegant cabin.

Qantas has announced an order for an additional 20 Airbus A321XLR aircraft, including the introduction of lie-flat Business seats on its narrowbody aircraft for the first time, as it further enhances CX.

SWISS has unveiled the ‘SWISS First Grand Suite’, expanding its First Class offering. The SWISS First Grand Suite combines two First Class suites into a single, self-contained space – “a personal loft above the clouds”.

Korean Air is introducing Premium Class on its newly retrofitted Boeing 777-300ER fleet, with completely redesigned cabins, bringing them in line with the airline’s latest aircraft interiors and onboard technology.

Etihad Airways has launched the first commercial flight of its all-new A321LR. The latest cabin innovation is designed to deliver the same elevated service and attention to detail as its widebody experience.

LOT Polish Airlines and RECARO have announced that seat production for the airline will take place exclusively at RECARO’s Poland facility – for the retrofit of LOT’s B787-8 Economy Class seats to the R3, and more.

American Airlines is expanding its premium Flagship Suite seats to three continents this winter on its newly designed Boeing 787-9 aircraft. This is part of efforts to give travellers “an elevated experience”.

All Nippon Airways has unveiled ‘THE Room FX’ in collaboration with Safran. This next-generation Business Class concept has a privacy door for each seat of the Boeing 787-9 aircraft for “the future of luxury flight”.
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