In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.


In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.

Turkish Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has introduced a new Business Class amenity kit collection, known as the ‘UNESCO Türkiye Series’, on select flights.

Air France has introduced new comfort kits onboard its long-haul flights in the La Première, Business, and Premium cabins. The comfort kits are “carefully designed to meet the needs of each passenger”.

British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has unveiled its brand-new First seat as part of the airline’s A380 retrofit plans.

Iberia – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has become the launch customer for Recaro Aircraft Seating’s R3 Economy Class seat.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Finnair has selected RECARO Aircraft Seating for a cabin retrofit of 12 Embraer E190 aircraft with the RECARO R1 and R2 Economy Class seats as part of efforts to deliver “an outstanding cabin for passengers”.

Delta Air Lines is enhancing the customer experience with a modern new cabin design. The refreshed cabin interior aims to create an atmosphere for travellers that feels “fresh, elevated, and timeless”.

FORMIA – an exhibitor at FTE APEX Asia Expo, Singapore, 19-20 November 2024 – is collaborating with Japan Airlines and Heralbony for a new collection of First Class kits featuring unique artwork.

Brussels Airlines is to invest more than €100 million in a cabin renewal project to elevate the long-haul inflight experience. The new cabins will be installed in Business Class, Premium Economy and Economy.

FORMIA – an exhibitor at FTE APEX Asia Expo, Singapore, 19-20 November 2024 – is collaborating with Japan Airlines and Heralbony for a new collection of First Class kits featuring unique artwork.

Brussels Airlines is to invest more than €100 million in a cabin renewal project to elevate the long-haul inflight experience. The new cabins will be installed in Business Class, Premium Economy and Economy.

Air France’s ‘Premium Economy’ cabin has been renamed ‘Premium’, emphasising what it describes as a unique travel experience. Hear more from Air France at FTE Global, Los Angeles, 28-30 October 2024.

LATAM Airlines has selected RECARO Aircraft Seating to retrofit its 787 aircraft with the R7 premium mini-suite. The cabin layout is being optimised with a heightened premium experience and more privacy.

Emirates is enhancing its extensive menu of spirits, beers, wines and champagnes, with 10 new premium spirits and beers introduced onboard as part of efforts to enhance its “fly better experience”.

KLM – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has equipped its new A321neos with seats from RECARO in “a significant step forward in providing a comfortable travel experience”.

Oman Air is redefining its premium offering with the launch of its new Business Studio. The new cabin, which will replace the airline’s First Class product, aims to “meet modern traveller expectations”.

Qatar Airways has further enhanced its Business Class experience with the introduction of caviar service on its menu offering. The airline is “committed to continuously enhance our onboard services”.
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